As I write this post, I'm curled up on the couch with a glass of champagne, watching The Golden Globes. I figured there's really no better setting to talk about narcissism than when you're watching a bunch of Hollywood stars congratulate each other, am I right?
Anyway, today's topic is mostly some tips for being graceful when it comes to creating an online persona. It can be difficult to find the balance between coming across as confident and open or as completely full of yourself. As fashion bloggers we want to share a piece of ourselves with our community and our followers, so how do you do that without bragging about yourself, your clothes and your (obviously) keen sense of style?
Here are 3 things to keep in mind to help you avoid digital narcissism:
1. Instead of talking about yourself, talk AS yourself. This is a tip taken directly from a recent post on Copyblogger ( one of IFB's favorite resources). People follow you on your blog and social media platforms because they like you, but mostly because they like your UNIQUE point of view (there is data that supports this). Show your perspective as often as you can. Share things you like, that you've read, that helps your readers in one way or another, this will form a composite of your taste and personality. For example, instead of flaunting a new purchase, try sharing how to mix something like it into your wardrobe. Give a tip, show your style and inspire your followers all at the same time.
2. When sharing photos, point the lens away from you, not at you. Of course on your blog you're going to have pictures of yourself. What I'm talking about here is more about photo sharing through mediums like Instagram and Facebook. To be honest, there's not many things more off-putting to me than a photo-stream of 50 sexy faces that seem to proclaim just how good you think you look. Don't get me wrong, I love seeing photos of people! When you're in a cool place or doing something fun or wearing something awesome, by all means share it. Consider also though, sharing little glimpses into your life, your home, your pets your meals, your travels… You know what I mean. I love seeing images that give me an idea of what it might be like to be in your shoes. Show me a moment in time.
3. Just be authentic. I think my biggest pet peeve in life is people who pretend to be something they are not. We all hate being lied to, and presenting a different version of yourself online than I might meet in person is just not cool. Notice I said different – because there's nothing wrong with a little editing. Show the best, most stylish and most interesting parts of yourself. That's not lying, it's marketing! Maybe you do think you look absolutely incredible when you pout for the camera and really enjoy talking at length about how tied you are today, but I guarantee you have more fascinating things to say and show the world.
Dazzle with your wit and intelligence.
Inspire with your stylish viewpoint.
Impress with your genuine attitude and outlook.
You are talented, beautiful, smart and gracious. Being useful will help you stay classy, be humble and shine as all the things that you are.