What's the one app that fashion bloggers all over the world go crazy over? It's Pose, the Instagram-meets-style app that allows its users to share their daily outfits with brand information included. It's like street-spotting, but with your phone. Sounds super fun, right? It is, especially after the start-up made major upgrades to the app, taking it from a basic photo app to a more engaged community.
If you were one of the original Pose users, I'm sure you remember the painstaking tagging feature. Did I just hear you groan in agreement? Now, Pose has streamlined the tagging feature, cutting down on the amount of time it takes to upload your photo by syncing up shopping information in the tagging fields. No more manual input for each and very item you are wearing!
Also, users can now follow friends or personalities, even brands. Want to know what items your favorite blogger goes crazy for? Follow him/her on Pose. It's like getting a sneak peek into someone's closet, or tagging along with your favorite bloggers as they go shopping. But without the overspending and buyers remorse! Before the upgrades, you couldn't leave comments and there was no “hearting” option, but those features have since been added.
Another helpful addition? The sharing options. By linking their Pose photos with their Twitter and Facebook accounts, bloggers can share their closet and wardrobe with readers and brands, leading to more comments, and potential marketing partnerships. Sounds like a win-win situation!
The one upgrade that literally made me weep for joy was the blogging widget. Seriously amazing. You basically install a widget into you blog that shares your Pose photos and likes in real-time action onto your blog. No linking and downloading. Just snap and share. Best upgrade ever!
I can't wait to see what else the Pose team has in store for us. Possibly an e-commerce functionality? My bank account should be frightened.