This week's Professional Blogger Spotlight falls on Tanesha Awasthi, the well-heeled and wildly popular blogger behind Girl With Curves. Whether you've got curves or not, the combination of her crystal-clear photos and impecable sense of style make her posts both addictive and inspiring. Check out our interview below to find out how Tanesha got started, how she monetizes, what social media means to her and her blog – and more!
Tell us a little about Girl With Curves?
I started GWC a year ago (in February 2011), as a creative outlet outside of my full-time tech job. At first I wasn't sure what I'd focus on, but after posting an image on flickr and seeing it get blogged on tumblr over 400 times, with the majority of comments being about my curves and my style, I started a style blog on tumblr that very moment, and decided to call it Girl with Curves.
How to you monetize GWC? Can you tell us a little about how you got started with that?
The first offer I got for a sponsored post came from a brand who wanted to introduce their products to my readers. After that, I've handled the inquiries case by case, depending on what the brand requires, what the product is, etc. So far, I haven't accepted too many partnerships, because I have a strict rule that the product must be something I would actually purchase myself, before introducing it to my readers, which also means the price-point has to be within reason for my particular audience.
I think monetizing should happen organically, through time, never out of a need to make money, because quality, original content comes from having the passion to blog about a particular topic, even if it's not generating income. Once brands see the passion and genuine love for that topic, they reach out, wanting to work with the unique voice behind it.
What role does social media play in your blogging life?
It plays a huge role. I'm constantly on Twitter, tweeting my readers, and re-tweeting fashion-related tweets that I know would be of interest to my audience, or replying to some of my fave designers, magazine handles, or industry professionals. I also utilize facebook to connect with readers and brands I wear, and would like to work with, as well as keeping my readers up-to-date on new blog posts, and my latest shopping finds that they may also be interested in. (My aim is to make the facebook page more personal than the twitter experience).
Can you tell us about any exciting upcoming projects?
I do have some really exciting things in the works that I can't talk about just yet, but the one I can mention, is a spot on a local news station, which I'm both nervous and excited about! It will be my first time doing live TV, and it scares me to death, because I'm actually quite shy!
How has blogging affected your career?
I've always had a love for fashion and journalism, but didn't follow that career path, so blogging has given me a way to fulfill my passion, without having an education or experience in the field. As for my full-time job, it's made things hectic, and hard to juggle at times, but I love what I do, and it's something I'm extremely thankful for.
What's the best advice you would give to aspiring style bloggers?
Develop your own unique voice, be consistent in posting original, quality content, and develop a personal relationship with your readers.