You may have heard the news already, but Timeline for pages is on it's way. By now Facebook users have started to get used to Timeline for their personal profiles, and last week Facebook announced that Pages will switch over to the new layout March 30th.
What does this mean for you? If you have a Facebook Page for your blog, now is the time to prepare for the changeover – and if you don't, here are a few reasons why I think Timeline will be great for blogs.
1. Visual Branding: By now you may have figured out that I am a huge advocate of personal branding. Timeline is going to make this easy to do on Facebook by giving you a cover photo (the large photo that spans the top of your profile page.) You are no longer limited to just a profile picture to communicate what you are all about.
My advice is to use the cover photo to your advantage by visually representing your blog. Think outside the box here – it doesn't have to be just one photo, maybe make a collage of your outfit posts, maybe a few images from your favorite runway show, or put together a mood board to use as the cover photo! Just remember to keep in in line with the look of your blog so it works with your profile picture (your logo, perhaps!) and is a clear extension of your brand.
2. Story Telling: Another hot topic here at IFB, Timeline will make story telling on Facebook a lot easier, and much more visual. Take advantage of the basic features of Timeline (… the time line) and tell the story of you blog. Head back to when you started and mark that date first. Then add in any big events (guest posts, design changes, press coverage, events you attended with blog friends, etc!) you can add in personal events if they are relavent to your blog's story, but you don't have to! Think of Timeline as a scrapbook for your blog.
3. Pictures, Pictures, Pictures!: Timeline is a much prettier platform for displaying big images, so take advantage of it. Put up pictures from your posts and add links in the descriptions, insert of posting links and using the thumbnail images! Pages will also be able to “Pin” a post to the top of their Timeline feed, so if you are having a contest you can keep that as the first post people see when they vist your page.
Adding big pictures will also help with your visual branding and story telling, turning your Facebook Page into a sort of mini-blog. How fun is that?