Raise your hand if you recycle. We all know it’s good for the environment and by now many of us can separate paper from plastic in our sleep. The greening of our culture means that we are über-conscious about reusing materials and making sure that nothing goes to waste. With that in my mind, how many of you actively look to your archives to find new content for your blog and increase traffic?
Whether you’re a veteran when it comes to blogging or completely wet behind the ears, we can all use any extra boost to keep churning out fresh content. Sometimes, the answer is as easy as revisiting your own archives. However, be careful because recycling doesn’t mean just re-posting an old article or constantly writing the same type of posts. It’s sort of the equivalent of using that same plastic water bottle over and over again. At some point, you need to put it in that blue bin so that it can be reused for something better. So, let’s step outside of the box shall we?
Look at your stats.
The very first thing to do is get up close and personal with your analytics and figure out exactly what published posts are already attracting visitors. It’s easy to get caught up in our new content because it is typically what gets the most recent attention. Take it from me; your published posts don’t have to languish in an archival wasteland. The majority of us are pros when it comes to shopping within our own closets to remix items and create new looks. Use that same attitude to create new content.
So without any further ado, let’s implement a recycling program.
1) This one is pretty basic. Look at an old post, use it as a source of inspiration and make a new one based off of it. Or maybe there’s a popular post that continues to garner some serious incoming traffic. Perhaps there’s a series waiting to be created. Also, you can definitely use (helpful) comments as a base for creating new content. Sometimes, readers make it very easy by telling us exactly what they would like to see next.
2) Maybe you’ve been blessed to get a recent surge in readers but at the same time you have some brilliant posts that are chilling in published purgatory. Revive them! By all means, do not be afraid to promote old posts. We do an amazing job of promoting new material but why stop there? If you have some great images from a post that you feel were overlooked, pin it on Pinterest, send it to Instagram, and then tweet a link to the original article. Use your social media to direct traffic to exactly where you want it.
3) Add more internal links. You can easily achieve this within new posts, or by installing a related post plug-in. Better yet, why not take it the next level and discover an underlying theme from similar posts that you can combine into a visual slideshow? If you are already an image heavy site then chances are slideshows will do well as they play up on visual content. If you’re not, you most likely will see a surge in page views because we all love pretty pictures. Look at that, you’ve just created new content while directing traffic and links to old content.
4) Do a Retrospective. If you are a personal style blogger, how much fun would it be to see what your style was like this time exactly a year ago? If your OOTD posts garner a lot of attention, use that as a jumping off point for you to think of more ideas. Sandra of NiotillFem has mastered the art of the retrospective. It gives you and your readers the opportunity to see your life and style evolution. However, don’t limit yourself to just outfits. You can pretty much have a retrospective on any consistent topic that you find in your archive.
5) Finally, think beyond the written word. Scour your archives for material that you can use for video, audio or both. If you have a strong and/or dedicated following, you can use old material to create a podcast or a series of podcasts. Perhaps you can host a webinar based off some popular topics. Or maybe an old post will translate well to video. You never know maybe you might have the next viral video on your hands. Brainstorm because the possibilities are endless.
Don’t forget about your posts once you’ve hit publish. What do you guys think about digging into your archives? Do you think there’s inspiration to be found there? Share your recycling tips in the comments!
[image via Bullett Media]