10 Tips For Naming Your Fashion Blog

Naming your blog is the first and arguably most important step in establishing your site. It's in the URL, it should play a role in your social media channels and it will be the first thing your visitors will lay their eyes on. Coming up with just the right title is crucial. Think about the major blogs you follow and how much the name helps you identify everything about it.

How To Pick a Name for Your Fashion Blog

If I could do it all over again, if I had thought that I would keep it up for this long, I probably would have given my blog a different name. It's long, hard to remember and can be sort of awkward to explain to people. It just jumped out at me while I was doodling away on a sketch pad and simultaneously watching Mean Girls. It's weird, but it worked. Jennine says the name The Coveted just came to her as she was falling asleep.


If visions of perfect blog names aren't dancing in your head like so many counting sheep, here are 10 quick tips to help you name your fashion blog!


1. Start with a big, blank sheet of paper.

  • As with all creative brainstorming projects, I think the best place to start is with a clean slate. When I decided to start a blog, I got out an old sketch pad and turned it to a fresh page. Then I just started writing – using free association and any words that came into my head – from chic to shirts to shoes to cut on the bias. I mean everything. Think about what you like, what makes you happy, where you go, what you wear, what you eat and drink, where you shop, what you read – all of it! Draw illustrations if you want! It should feel like you're basically vomiting all your passions and creativity onto the page. From all these little bits and pieces, you'll see what ideas and phrases are important to you. The hope is that from the jumble of disconnected words, you'll pull together a name that represents you and your style.

2. Read things, watch things, listen to things.

  • I don't know about you, but sometimes i forget about some of the things I love and wear and like to say, for no reason at all. Out of nowhere I'll hear or read or see that thing again and be reminded of how much it means to me. Perhaps while you're scribbling down words and madly thinking of things, flip through a magazine. Browse your bookshelf. Turn on the television! Blast your favorite songs! Having elements of style, of pop culture and of your life in your head will help trigger your brain to get creative!

3. Keep it short.

  • My blog's title is eight words long. It's nearly too long for anyone to remember, and I can't tell you the different ways people have tried to find it. You want your blog title to pop and to stick. I think keeping it between one and 5 words is probably best, but there's no proven formula for this.

4. Make it memorable.

5. Think beyond standard buzzwords.

  • Chic. Style. Fashion. These are buzzwords everyone knows in the blog-o-sphere (and beyond, obviously). Can you use them? Of course. Are they getting a little tired? Ehhh… If you're going to use an overused word make it count! Take a cue from Chicasaurus-Rex, and think outside the box. Rawr!

6. Consider your location.

  • A great source of inspiration can be right outside your front door! Think about a favorite street name or a street that is well known in your city (a la Court & Hudson) or your bi-coastal flair (Atlantic-Pacific) or your region, state, town or country. Are there defining traits to where you are? There are so many different location-based inspiration sources! To name a few: streets, neighborhood nicknames, languages, state bird, parks, local fruits and vegetables, mountain ranges, river names… Okay maybe now I'm getting a little carried away, but you know what I mean!

7. Represent yourself well.

  • Sometimes I think of my blog as my child. A child that I get to groom and train and bring up to be exactly what I want it to be. Your blog name should attempt to encapsulate the best traits of yourself and your style, to be passed down through the generations – or at least across the internets! Your blog title can be a very literal identifier (The Man Repeller; P.S. I Made This… ) or good descriptive words (Young, Married, Chic),  just make sure you're proud of it.

8. Make something up.

  • Can't find the right words? Make one up. This can be tricky, so test it on a few friends to make sure you can be understood. Great examples of made up words turned fantastic blog names include The Glamourai, Denimology, Corporette, and Fashionologie.

9. The blank & blank standby.

  • This is a handy phrase-maker employed by innumerable blogs – but with the right words you don't have to worry about sounding just like everyone else. Pick unique words, they can be adjectives or nouns, but they should both be one or the other [ie: Xylophones & Cats or Handsome & Hungry; not Xylophones & Hungry]. Using the free association sketch pad thing (tip #1) is a great start for coming up with a good blank & blank combination. My favorites of these include Stripes & Sequins, Cupcakes & Cashmere and Style & Pepper.

10. Say it out loud.

  • You know that thing where it sounds great in your head, and then you say it out loud and it doesn't seem quite right? Or it takes too long? Or you feel shy about it? This happened to me with trying to spit out “shut up, i love that shirt on you” every time someone asked me what my blog was called. First, I felt embarrassed by it somehow (even though I loved it) and second, it was just a mouthful! Practice saying your blog name. Does it fill you with pride and excitement? Can you be understood? I suggest giving your potential blog names a few verbal test-runs so you're fully prepared to shout it from the rooftops when the time comes!


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40 Responses

  1. Annching - Avery By Wang

    These are really great tips! I remember when I used to have a fashion blog, and coming up with a name was one of the things that always became a time-suck. Went from fashion 2.0 to Parker and Muse to keeping it simple with my name. Now that I have my own fashion line, I really love what you said about keeping it short and making sure it doesn’t sound awkward to say when explaining to people!

  2. ICFashionChic

    This is very true. I made up my blog randomly at NYFW SS 12. I just blurted it out when asked, “Who do you write for?” Of course I was embarrassed that I didn’t write for anything and I thought a blog would cover that up, so I said, “ICFashionChic”. But now when handing out business cards everyone automatically says,”I see fashion chick? Interesting.” For some reason, no one understands the difference between Chic and Chick. If I had’ve thought about it more carefully, I wouldn’t have named my blog such an obscure name, even though I love it.

  3. the sparkle (@erincg)

    mine came to me out of the blue… i’ve always loved the word ‘sparkle’ and have used it to describe things ALL the time. but, i can imagine how tough it would have been if it hadn’t just come to me. it’s hard to not be cliche.

    great tips! x


  4. Sandra

    Wish I had these tips about a year ago! I do love my blog name though. It’s pretty unique and fun, but it def took a while to come up with it. I say follow your instinct and whatever name you keep thinking about go for it!

  5. Charley

    I love this! I had a total name-flop with my first blog and was actually a big reason in deleting it. My new blog name works in so many ways! I like the tip for saying it out loud, I also think you should sleep on it and ask other people. I know some big time bloggers who started out with one name and don’t use it anymore!

  6. Beth Greenwood

    My blog had two different names before I settled on The Vintage Style Queen which came about organically really, I love vintage fashion and it just rolls off the tongue.

    I wish I’d had these tips sooner as I would have come up with the name a bit sooner!

  7. ROXYmodae

    I didn’t know how to spell “fashion” in French, I only knew how to say it so I wrote it as it sounded making the word- modae. Then, “roxy” means beautiful in a much less worn out way. Thus creating one of the most important parts of my life- ROXYmodae. That’s my blog story.

  8. Jenny

    Thanks for those tips, the are very helpful. I almost gave up starting a blog cause I couldn’t find a name that was good enough. All I had in mind were taken 🙁 So now I’ll try it 🙂

  9. Farah

    thanks for the wonderful tips! i created my blog a year ago with a friend therefore we named the blog 2 gitanas but she is not collaborating with me anymore…any tips on how to change your blog without losing or confusing your followers?

    • Cameron

      You could always make a post about the change; it’s what I did when I changed mine. Beyond that, it’ll take a while before the casual followers find you again; also what happened to me. Either way, it’ll work out for you in the end.

  10. Cameron

    When I first started, I had taken the name of my blog from the name of my short-lived, limited-audience podcast series which, in turn, was named after the song of the same name from DJ Shadow’s debut full-length “Endtroducing….”

    However, after the Coveted/Coveteur debacle — as well as wanting to be first instead of third or fourth when someone was looking for my blog — I changed the name to 33 avenue Miquelon; 33 is the international dialing code for France, Miquelon comes from Saint-Pierre et Miquelon (trio of small islands south of Newfoundland, Canada that are a part of France), and the way the name is written is in the form of a French street address — the street type is always lowercase in this format.

    As for why I did it this way, I figured it would be unique enough to be noticed, as well as incorporating my slight affection towards France. That’s all I have.

  11. Young, Wilde & Free

    Wow such great advice. Although I love my blog name, when I tell people what it is I always have to explain the “Wilde” and not “Wild” part lol. Jeez.


  12. Bun Bun Makeup Tips

    Great tips! A name is really very important! I think my Bun Bun Makeup Tips is easy to remember, easy to pronounce, and says quite a lot about what my blog is about.

  13. A

    these are some really great tips. thanks for sharing them with us! 🙂

    i definitely wish i had found these before i created my blog…may need to scrap everything and start over…


  14. Alexis

    A wonderful article Taylor, and this is hilarious – “If visions of perfect blog names aren’t dancing in your head like so many counting sheep”. Finding a blog name can be a frustrating experience without some sort of guide/strategy. You’ve really shared a bunch of usefully actionable tips, thank you.

  15. FashionTier

    I am young, and I just thought it would be cool to put some letters in my name after the word “fashion” i think it works for me!
    Fashiontier for Fashionators cool no?

  16. Bella

    Haha wish we had seen this a week Ago! We just launched our blog and it seems a little long when we wanted fun and flirty. Love everyone’s ideas and we will definitely use them next time around. And… do we need to get rid of the blogspot part?



  17. Shasha

    Hi. I’m planning to open an online shopping. Now, still searching for a good name for my online shopping. Need some ideas. Creative and easy to remember.
    What do you think about “Twentytwo Collection” or “Fascino Collection”? Please Help Me!

  18. Brandy Saldana

    These tips are great! I know I struggled in the beginning and it wasn’t until after a year of blogging that I finally had a name I was happy with. I would say a key tip is to also have something you are not embarrassed to say to someone asking you what your blog name is. I remember taking my daily outfit photo and someone asking what it was for and trying to explain my long blog name probably lost me a potential visitor. Keep it simple and aim for something catchy.


  19. Sophie

    This is really good advice! I would add a part about how different languages make a website name sound cooler. But other than that, this site is like perfection. Tots cool! (as in Totally cool)

  20. DOLL ME UP

    Thanks for your post which is truly useful for us and we will definitely keep watching this website. We are also in same industry and welcome you to examine out our website.

  21. Parwa

    I love this! I am in love with the idea of having a blog and i am suppose to make my blog in a couple of months but I had no idea what to name it. This really helped me brainstorm so many ideas for my blogs name.
    Thank you (:

  22. Chelss

    Thank goodness blogger allows me to change my blog name, i dont mind the (blogspot.com) all i have to do is change the name and i can notify my followers. I created the blog when i was fresh from high school and gave it an outrageous name that i had to keep explaining,now am more grown up, so am just looking around for a great name that i will generally be comfortable with. Thanks for the tips.

  23. shweta

    I’ve been looking up online to find some advice on fashion blog names but couldn’t really come to like any, till I found this! This is good. Thank you 🙂

  24. Shane Williams

    This is quite important to give a proper Title/Domain Name of a Fashion Blog. Thanks for the post as it helps to give the best Name for better traffic 🙂

  25. Stacey

    This is one of the best articles I’ve read on picking a blog name. I’ve read a lot that talk about how to rank high with search engines, but not any that actually walk you through the creative process. Thanks for sharing!

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  31. Kanyi

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