Keywords. It’s one of those Internet buzzwords you hear over and over again. Use keywords so people can find you in search, use keywords to increase your traffic, use keywords to improve your page rank! Keywords, keywords, keywords!
So, you’ve built out your tags, sweated over your titles and headlines, titles all your images with keyword rich text. It’s a lot of work, isn’t it? Did you ever stop to think that maybe you should be making keywords work for you? Instead of writing posts and then coming up with keywords, why not take a look at your key words and craft a post around them? But don’t use just any keywords – use the keywords that have actually driven traffic to your site. Here are a couple ways you can find them!
1. Google Analytics – If you have Google Analytics set up on your site log-in to your dashboard and click to the Traffic Sources section – you’ll see the top 10 keywords listed on the lower right – and if you click though you’ll get the expanded list.
Here are a few from my blog:
Interesting right? I did one post about TTH and her neon jeans and how I go the look for myself – but people are searching for it, and finding me! As tempting as it is, I don’t want to turn my blog into an ode to TTH – but maybe I can think about doing more “Get The Look” type posts using celebrities!
Looks like I also got some traffic from the term “new designers” too – there are SO many posts I could do with that theme. Nice! I have some great new content already!
2. Blogger / Wordpress – Don’t have Google Analytics set up yet? You can find your keywords other ways too!
If you are a WordPress.com blogger – click on your “Stats” tab and scroll down to keywords. In Blogger go to “Stats” and then click “Traffic Sources” – your keywords are at the bottom of that screen – you can toggle the date range as well!
Ok! So now you have your new ideas and are ready to get started, right? Don’t forget you still need you use those keywords in your new posts, and post tags. And – if you are using images make sure to tag those too (when you insert an image your blog platform should have a field for “ALT Text” or “Alternate Text” that’s where you want to stick your keywords!)
Good luck! Let us know how it goes!