20 Inspired Ways to Monetize Your Blog

One of the things people ask when you say you are a “professional blogger” is “How do you make money from that?” It's a good question because more often than not, people think advertising is the main way bloggers make a living. Perhaps highly trafficked blogs are able to make a living from banner ads, but the real money comes in from diversifying your income streams. Diversifying your income streams means, that you are using more than one way to monetize your blog. This is a really great way to ensure income while the web evolves, and the possibilities are endless. Here we've thought of 20 ways to make money from your blog and so not only will you be able to become a professional, you'll be able to grow your business along with your blog.


20 Ways To Make Money From Your Blog

  1. Sell Your Own Ads– When your traffic is growing and also when you have a very niche audience, selling your own ads is a really great way to go. IFB put together a guide for selling your own ads, which has industry standards and ways to calculate how much you should charge.
  2. Join an Ad Network- Joining an Ad Network would really be more for bloggers who don't want to manage their own ads sales. Ad Networks can be very lucrative for bloggers with a lot of traffic and who reach a wide audience.
  3. Use Affiliate Marketing in Your Post- Affiliates take a lot of patience to get started, but have the potential to be a great deal more lucrative than banner ads. Check out IFB's Fashion Traffic Affiliate School for tips on using affiliates.
  4. Use Affiliates in Your Social Media Pinterest, Twitter, Facebook, etc – One of the tips for expanding your affiliate reach is to post in Pinterest, that way your affiliate links have a way to ‘go viral'
  5. Sell a Sponsored Post– Selling sponsored posts would be great for developing content for both the brand and your readers. At IFB we suggest using the “Post brought to you by: _____” and tailoring the content to be a win-win for everyone!
  6. Become a Brand Ambassador- If you love a brand and want to be their brand ambassador, you can package sponsorship opportunities, like incorporating ads or [disclosed] links into your posts, reaching out to your community on behalf of a brand. Doing a special campaign on twitter using branded hastags. The possibilities are endless!
  7. Host a branded Twitter Party-A twitter party is an online event at a specific time with a specific hashtag so people can follow. IFB did one for the Oscars and over 1000 bloggers participated. You can try it for your blog and get a brand involved!
  8. Sell an eBook– ProBlogger has been quite successful with his eBooks, I know I've shelled out $30 for an eBook. If you got juicy information to share, then you probably the beginnings of a successful eBook.
  9. Self Publish Your Own Book– Amazon has great tools for self-publishing, you don't have to wait for a book deal to get your book started!
  10. Sell subscriptions to your blog– Selling subscriptions really works for companies that have highly important and useful information, WWD, Stylesight, are to name a few. If your blog has regularly updated niche information that takes a lot of time and resources to compile, selling subscriptions might be right for you.
  11. Open a Shop From Your Blog– After selling ads, this was the first thing I did to monetize, opening up a vintage shop. This in itself takes a lot of time and dedication but for some people has been the beginnings of a whole new career path.
  12. Sell Ad Space on Your Videos- Are you a video wiz? The market for pre-roll ads have really taken off, which means it could be a great time to start selling your own ads instead of relying on YouTube's ad program.
  13. Make a Branded Video- Maybe your ad space is fine enough, but you can brand a video like you would a sponsored post, curate great content that would be useful for your viewers as well as the brand.
  14. Host an event and sell branded opportunities– The IFB Conference is one example of this, where we host an event, and sell branded opportunities (though all our proceeds go back to the IFB's development, so we can stay self-funded). If you have an event where you know a lot of bloggers will be, it might be a great opportunity to extend this event to brands.
  15. Host a Branded Event– Here you can put together a branded event and invite your community or your readers.
  16. Host a Branded Giveaway on Your Blog– If you've had great response from your giveaways, then maybe you can step it up and offer a brand a more robust package for a giveaway, the sky's the limit!
  17. Teach a Class from Your Blog- You can do this either on your blog and sell subscriptions to it, or you can do it in real life. Whether it be how to buy vintage, or how to be a social media superstar, your topics can only be limited by your imagination.
  18. Host a Branded Giveaway on Your Pinterest or Instagram– There are loads of great ways to extend your giveaways to other social media outlets, right now Pinterest and Instagram are super hot, and if you can think of a way to expand a brands presence on those platforms it's particularly valuable.
  19. Sell services from your blog– Are you a photographer? A stylist? A writer? Can you consult brands about their own social media strategies? You can use your blog as home base for your budding business.
  20. Use your Blog as a Portfolio to get other jobs- Are you looking to make a career change but don't have experience? Well, these days you don't have to wait to get hired to get experience, you can create a portfolio with your blog which will get you that job you've always wanted.

This was all I could think of for now, but I'm sure there is a multitude of other ways to monetize your blog! What are some of the ways you monetize? Do share!


Image  by Bhumika.B

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23 Responses

  1. Christy Lorio

    This past January I hired a local marketing/ad sales company to help me monetize my blog, Slow Southern Style. It was the best decision I made- she made more money for me in three months than I had made for myself in 2.5 years! I was never good at selling myself, unless it was product for an event, etc…

    The reason I’m bringing this up is because not every blog is big enough for a hot shot ad agency. My site is focused on the New Orleans area, and that is where most of my advertising dollars come from. Branching out locally can be a smart move for bloggers who don’t have enough pageviews (yet) to sign on with a big, national agency.

  2. Blair Badge

    #20 is meeeee! I recently snagged a job at “the” PR firm in my city without any inside connections or corporate experience. I simply wrote a kick-ass cover letter and utilized my blog as an online portfolio.

    Whatever you do with your blog, do it well. It will pay off!

  3. Jade

    This is such a great list of idea’s but I don’t have enough of a following to really do much of these yet. Once I’ve got the followers and visitors up I will definitely be implementing some of these xx

  4. kimmiepooh

    These are all great ideas. This summer I plan on growing my blog and what it offers so a few of these tips will definitely help.

  5. Sophie-Marie

    Excellent ideas, thank you for this post! However, I think it would be more useful to have an idea of how successful the blog must be for each idea. For example, if I want to become a brand ambassador, how many minimum daily hits and followers should I have before I contact the brand?
    Thank you so much again,
    Mademoiselle Sonushka

  6. Julia

    Love your ideas. I was thinking about hosting a branded live event, but am a little bit nervous about it 🙂

  7. LiLi

    Such great advice – thank you so much for posting. I have recently started a new blog and would love to implement some of these. The tricky thing is knowing when you are in the position to do so. For instance, is there a minimum number of followers that you need to have, before companies will accept you?

    Any advice will be appreciated.
    Many thanks and all the best,

  8. Williamk

    Advertising is the key factor for making money and certain changes from time to time in advertising techniques is today’s need.. i like your ideas of making money and i am also looking forward have certain amendments in my blog to.. thanks for your invaluable information…

  9. Stephanie

    I am shocked to find myself trending 7,000 views per month after only 3 months!!!! My goal was 10,000 before I began to worry with monetizing. I did plan on self publishing a book I have that is already written, but after one full year was my plan for that, Great article on the many ways to monetize!


  10. Derek

    Hi All, have you checked out Linqia. We are at the heart of the monetization discussion. We connect communities with brands who want you to share stories around their products or services. Stories that are authentic and honest, stories that weave campaign content that will engage your readers. Definitely worth checking out if you’d like understand the future of monetization for online communities.

  11. bames

    Great ideas! Thanks for sharing them. I am a novice blogger and is still trying to find my place in the world of blogging. Your tips are very helpful as I am trying to find ways of making some extra income from my blog.

  12. Alexandra Melo

    Bem com tanta informação nem sei por onde começar, talvez pelo inicio, eu tenho um blog de decoração, acho que a nível de blogueiros vai dar tudo ao mesmo, quero criar um blog de moda mas primeiro gostava de ter publicidade neste, blog que não tarda muito, faz um ano, fiz o pedido a conta adsend para publicidade e ganhar com isso negaram-me o motivo que me deram foi clices inválidos, uma brasileira amiga minha tem um blog de moda disse que teve o mesmo problema e teve de comprar um domínio, no blogspot onde paga 10 dólares por mês para ter publicidade. O meu maior problema é que Portugal ainda está muito atrasado na reciclagem, decoração, reutilização, enfim, tanto que eu ganhei um selo do Internacional directory blogspot, como embaixadora do meu Pais e do meu blog mas dinheiro nada. Agora criei um blog no tumblr ainda em fase de experiência pois não percebo nada do tumblr, também não sei se dão publicidade, nem onde fazer o pedido, estou a pensar, fazer um blog no bloglovin, também não sei se será a melhor forma de alcançar, publicidade.
    Quero lançar uma marca magic markets, compra de roupa vintage adoro vintage e venda, e não tenho ninguém que me ajude. para me ornar blogueira e ganhar com isso já não peço ficar rica mas passo tantas horas ao pc, também amo o que faço agora dinheiro é sempre bem vindo. será que me podia ajudar.
    Vou passar a ser sua seguidora, pois acho o seu blog muito interessante.
    Alexandra Melo

  13. John

    Good Article!!!!!Social network monetization is certainly still in the early stages, but there is one solution you did not mention that is quickly gaining traction: virtual gift monetization. Virtual Gifts are something that has drawn attention in terms of more users getting engaged with the network. Here’s one of the company http://www.feeligo.com that deals with all types of networks and gives them advantages of sending virtual gifts. It is absolutely free I have been using it for all this while and it has shown drastic changes on my network. Feeligo uses a system that is non-intrusive and actually enjoyable for users, rewarding activity and building reputation. Installation only takes a few minutes, and social networks can earn revenues based on usage of the Feeligo system. What’s more, the entire suite is free to use.

  14. Harry

    Monetizing blogs is a concern for many fashion bloggers. Fashion bloggers have resorted to videos to connect with users. Which makes sense because it gives a personal touch to your blogs. I came across this amazing website where you can make videos more interactive. Its definitely worth a visit. http://www.themadvideo.com/what-for/bloggers.html

  15. Ally

    This is very helpful. I also just started using a company called PICT to make my images shoppable. Took awhile to get the invite, but worth the wait!