In major media collaboration news, online video giant YouTube and publishing house Hearst have joined forces for a fashion-centric channel called Hello Style. Taking features from their major female-driven magazines like Cosmopolitan, Harper's Bazaar, Marie Claire, Seventeen and Real Beauty, Hearst has brought to life VPL, Big Girl in a Skinny World, and Sexy vs. Skanky.
Youtube allocated $10 million to promote the channel – which is indicative of two things:
- Youtube's parent company, Google, believes in the expansion of digital fashion media
- Video is becoming a more important part of digital media for everyone
Already the introduction video has nearly 29,000 views. There's a library of a few episodes and teasers already available, and from what we've seen, this channel seems poised to provide a fun, potentially viral supplement to the print magazines. The videos a quick, well produced, stylish and helpful.