Youtube & Hearst’s Hello Style Channel Launched This Weekend

Ever wondered what some of your favorite magazine features would look like on video?

In major media collaboration news, online video giant YouTube and publishing house Hearst have joined forces for a fashion-centric channel called Hello Style. Taking features from their major female-driven magazines like Cosmopolitan, Harper's Bazaar, Marie Claire, Seventeen and Real Beauty, Hearst has brought to life VPL, Big Girl in a Skinny World, and Sexy vs. Skanky.

Youtube allocated $10 million to promote the channel – which is indicative of two things:

  • Youtube's parent company, Google, believes in the expansion of digital fashion media
  • Video is becoming a more important part of digital media for everyone

Already the introduction video has nearly 29,000 views. There's a library of a few episodes and teasers already available, and from what we've seen, this channel seems poised to provide a fun, potentially viral supplement to the print magazines. The videos a quick, well produced, stylish and helpful.

Our favorite video series so far is Fashion Mission, and episode one stars two of IFB's favorite bloggers, Lindsay Calla of Saucy Glossie and Karen Blanchard of Where Did You Get That.


What are your thoughts on Hello Style? Do you think video is the future of digital media? Do you use video as a supplement to your blog content?

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4 Responses

  1. Vogue & Vintage

    I personally like it! I took my blog Vogue & Vintage over to the tube and started giving my readers more of a look into my world with my beloved “thrifting challenges” that I do on the weekend! I believe this is the future!

  2. Courtney

    I’m becoming more and more cynical about brands and Google. Did a company like Hearst REALLY need another $10 mill? I think Google is trying to hard to make YouTube more legitimate.

  3. FMFashionmixer

    I loved it! I’m trying to step up my vintage shopping and one thing I have learned is that some Goodwills are better than others, especially in the area where I live.