It seems that Tumblr has changed its tune about advertising. David Karp, CEO of Tumblr, announced that the platform will offer advertising units in the ‘Featured' section of the Tumblr dashboard starting May 2, Mashable reports.
Karp was quoted by the Los Angeles Times in 2010 saying, “We’re pretty opposed to advertising. It really turns our stomachs.” And as recently as last week Karp told Advertising Age that adding Google AdSense to make Tumblr profitable was, “so far down the list, I mean, we're selling our desks to avoid that, it's a complete last resort.”
Sure, Featured Advertisements may be a bit different than Google Ads, but is it a step in that direction? Tumblr has also started allowing all its users to pay $1 to feature a post of theirs – a more creative way to monazite than traditional advertising.
Now that the Platform is five years old – and growing at an expedited rate – is it time for them to start finding ways to monazite?
For all of you that use Tumblr – what are your thoughts on adding advertising to the platform? Are you OK with it? Or does the idea turn you off? Tell us in the comments!
[Image by Dustin Fenstermacher]