Another day, another celebrity scandal. There isn't a day that goes by when we don't read a story in the press where we ask ourselves, “what were they thinking?!” Some celebrities gallivant around town pointing a toy gun at photographers or lash out in an angry twitter-tirade to your social media followers. Whatever their missteps may be, there are important PR lessons the blogging community can learn from these faux pas.
We bet Pippa Middleton regrets getting into a car with a silly friend who decided to whip out a toy gun and point it at a photographer. Talk about just being plain dumb. Granted, she isn't the Duchess of Cambridge so her actions aren't as intensely scrutinized as Kate's but she is a public figure. People expect more from public figures, and, when they see you fall, they will be the first ones to point it out. Next time Pippa, tell your friends to keep it cool and not completely embarrass your self and the royal family.
PR Lesson: Be accountable and issue an apology. Being responsible for your actions shows maturity and professionalism. People may not forgive you immediately but, with time, the issue will disappear.
Another prime example of celebrities behaving badly is Kanye West and his Twitter account. Yes, we know it's Kanye but his ALL CAPSLOCK TIRADE AGAINST EVERYONE is just odd. And creepy. And frustrating.Using your social media channels as an outlet for your rage/stupidity isn't worth the time or the energy it takes to do so. After the Kanye-Tweetathon and subsequent backlash, Kanye reduced the amount of tweeting he did and cleaned up his act. However, the digital imprint of the content he shared on social media is everlasting. Thanks to screenshots, his comments/updates will never disappear.
PR Lesson: Keep quiet and ignore the issue. You don't need to fixate on it and make this a bigger deal than it really is. With time, the public will move on to something else and your faux pas will be history.
Adhering to a professional code of conduct is the best way to go, especially if you find yourself surrounded by your public and influential leaders who are looking to you in business opportunities. Perspectives on Social Media Marketing states, “Only put out there what you want people to see, and think about longer-term ramifications… What might seem like a good idea now can quickly turn into something you regret later.” At the end of the day, we know some people say bad press is good press because it gets people talking about you. You can't control what happens in the press and the only thing you can do is clean up the aftermath. And, stay aware of your actions and be aware of your action's repercussions.
Remember, by creating a blog, you are putting yourself in the public eye and if you mess up, be ready to say your apologies.