Those are some hefty numbers, no matter what you apply them to. For today's purposes, lets apply them to the online discovery and social sharing too, StumbleUpon. StumbleUpon has nearly quadrupled it's user base in three years, taking it to over 25 million. These users are submitting 1.2 billion “stumbles” per month (according to this Mashable post).
Yesterday I chatted with Currin Berdine, the Head of Community Management and User Support at StumbleUpon, and Katie Gray, their Marketing Communications Manager – to get the scoop on what's making StumbleUpon such a powerful tool these days.
While it seems that discovery sites like digg.com and delicious.com have waned in popularity, Stumbleupon is growing (by about 1 million new users per month, currently). Berdine and Gray attribute this growth to a few different factors:
- The recommendation algorithm they use allows StumbleUpon to show you what you're interested in, as well as connect with people you know or who share your interests, and their recommendations are shared with you as well.
- Because the content of StumbleUpon is user generated, allowing them to submit what's trending and popular on the web, which keeps the stumbles fresh and relevant.
- StumbleUpon recently launched it's brand channels feature, which allows brands, people and sites to host their own content. On the fashion side, channels include House of Harlow 1960, Elle, Etsy, Fashionista, Fashionologie, Glamour and ModCloth.
- Integration with the Facebook Timeline feature has made their cross-platform capabilities more streamlined and attractive to users.
- StumbleUpon's mobile app has been highly successful, and now accounts for more than 30% of all stumbles.
While it may be tempting to start stumbling every one of your posts after seeing these big numbers, Berdine and Gray say that's not necessarily the best way for bloggers to use StumbleUpon. They have filters and a checks-and-balances process to make sure their database isn't inunndated with stumbles from one user and the same URL. They aim to curate the content to make it useful and entertaining to users – so only stumble your very best posts.
Additionally, Berdine mentioned that StumbleUpon is a great way to discover new fashion sites, trends and content. “You won't be getting the same images and stories as everyone else, from places like style.com and Refinery 29, it really opens up what you can find on the internet,” she said.
Do you use StumbleUpon or other online discovery tools to share your blog content?
[Image credit: StumbleUpon]