You’ve been Heard! Is Changing Their Policy

A few weeks ago when you visited, you were greeted with an onslaught of blogger images gridded-out across your screen, ready to be shopped out. Today, it's a different story: nearly all the images, while sometimes being cited as “discovered by” a blog, come from e-commerce sites.

After recieving an email from Gabi of GabiFresh, then posting an article that brought up some tough questions and questionable practices by start ups who use blogger images, our community (that's you guys!) spoke up to call for change. You were heard, and we're pleased to share that has decided to enact a few changes in regards to how they source images.

In a recent Tumblr post, Wantering co-founder Nick Molnar discusses some very positive changes to the way their site works. In part, “…we are moving to an invite-only model. Select bloggers will be receiving an email in the next few days offering them invites to be a part of Wantering. Any blogs that have not opted in to the system will have their photos on Wantering replaced or removed later this week.”

Molnar was active and responsive in the comments that followed the post, inviting a really great conversation about copyright issues, intellectual property, and the potential commercialization of the images. (We also followed up with a post about laws all bloggers should know.)

We recommend reading about the rest of Wantering's changes, including their photo attribution updates (here).

Much like the situation with Wendy Brandes and Topshop, this is an example of the power of our amazing community!



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8 Responses

    • Nicholas Molnar

      Thanks Rini,

      We’re working hard to make the best shopping experience in the world. Let us know what else we can do to make it even better.

  1. The Style Kaleidoscope

    Brilliant – glad they took our comments on board and didn’t ignore the copyright issues raised which could have ended up costing them their business in the future. I could go on about this subject all day – thank you ifb for bringing it to our attention!

    • taylordavies

      Hi Kate, we were JUST thinking the same thing. It’s a very pretty app but definitely questionable how they source the content…

      • Kate

        )Well, it is very urgent problem, but not new. We all love polyvore, but their activity is also illegal, isn’t it?

    • Jesse

      It looks like they get the photos from where the TOS has these two relevant parts:

      “for content that is covered by intellectual property rights, like photos, you specifically give us the following permission: you grant us a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content that you post on or in connection with”


      “You understand that if you use a photo on an external web site, then the photo must link back to its look detail page on”

      I’m not a lawyer and all that, but it seems like anyone can use photos on lookbook as long as they link back to the lookbook page they came from.