Partnerships, advertising deals, news placements: the era of blogging agents is upon the blogging community. While having a blogging agent can help you achieve certain blogging goals, not everyone can afford a blogging agent nor do they necessarily want one. If hiring a blogging agent isn't for you, is it possible for you to do the PR work on your own?
It takes research, planning and execution but becoming your own agent is completely doable.
5 PR Tactics for the Blogging Community
1. Engage with the blogging community.
Remember when you first started out blogging and you'd leave comments on the blogs you loved? Did you stop doing that after a few months? Well, you should get back at it! Not only does that get your name out within the blogging community but it also builds relationship with that specific influential blogger.
2. Build relationships with the press.
It used to be that talking with press people was extremely difficult. Flash forward to the days of emails and social media! It is much easier to build a relationship with a reporter or editor now but do it slowly and organically. Begin by following the articles they write and get familiar with their writing style. Find them on Twitter and see how they interact with their audience. If they only use Twitter to talk with families, it's best to not interject into their conversation. Once you find their communication style, you will be more familiar in the most appropriate way to reach out to them.
3. Position yourself as the expert in your blog's niche.
You (yes you!) are the expert on your blog. It's a fact. So how can you channel your voice and opinions in a more credible, authentic way? By doing your homework. Research trends and new stories in your field. Consume all relevant news and information that can help you and your blog, and then use that information in your blog posts. For instance, if you see a major trend popping up on the red carpet or runway, adapt that trend into your personal style blog. Talk about why you like it or what other bloggers are doing it. Create a Pin board that focuses on this trend and use social media to ask your audience what they think about it. All of this will help make you look like the expert and that will boost your credibility in that niche.
4. Harness the power of your social media.
The PR pros and blogging gals from NYC PR Girls say that bloggers should focus more of their attention on their social media channels, “It's important for bloggers to think beyond just their blog page and grow their social media channels as well. Twitter is still the number one driver of traffic to our blog. We've used Twitter as way to share our archived posts, crowdsource and answer our reader's questions quickly” says Adrianna from NYC PR Girls. Social media isn't just another tool to play around on; it's an active communication channel that can help you grow your blog and reach your influential readers.
5. Pitch a story to targeted press.
Pitching a story sounds overwhelming but it really isn't, once you've done your homework (see #2). After you know the reporters style and beat, pitch them an exclusive story that you are familiar with. Trends, breaking news, interviews. These are the types of stories reporters are looking for and if you have the inside info, you should definitely reach out. Send them a professional email that includes the story and why its relevant to today. Be sure to pitch them in the morning too, before afternoon crunch time hits and they are working to meet their deadlines.
Overall, it's all about being credible and laid- back when working with brands and press. Crosby from PR Couture says, “In PR, the absolutely worst thing you can do is ignore the media. As a blogger, same goes for brands. Be timely in your communication, follow up and follow through. By proving you are a trustworthy and easy to work with, you open yourself up to more and hopefully better opportunities.”
Hopefully, these tips get you prepared for PR success. You can definitely do all the PR work on your own with just some planning. Have questions or concerns? Share them in the comment section and we'll get our PR pros to weigh in.