This is the second in a 4-part post series brought to you by ASOS Fashion Finder, dedicated to helping you showcase and promote your personal style through photography, social media and smart spending. [See Part 1 here]
Here Are IFB’s 5 Best Tricks For Making Your Outfit Posts Sticky
1. Try a “Get The Look” post using celebrity style inspiration
Even if you’re not a celebrity style hound yourself, many blog readers are. Celebrity-centric sites like People StyleWatch, Go Fug Yourself and Coco Perez are insanely popular, and there’s no reason you can’t funnel some of that attention your way. Troll these sites for outfits that look a) like something you’d wear b) easy to recreate or re-imagine with items in your closet and c) are easily shopable for your readers. You can spin a post like this many ways; from the vintage Hollywood looks of Audrey Hepburn and Brigitte Bardot to the current style of Rachel Bilson or Kate Middleton. Here’s why this works: Celebrity names (plus the word “style”) are highly searched online, and have staying power even when your post drops of your front page.
2. Create a post series centering around how to dress for specific events
Think about the different occasions, parties and celebrations when your readers could use style advice. Show them styling options for dressing up as a guest for a wedding. Share your best tips and looks for a job interview. How about a first date, a baby shower, brunch with the in-laws, or traveling by airplane? There are innumerable event options as well as ways to personalize posts like this. You can include make up tips, do's and don'ts, personal anecdotes – you name it. Just remember that as with all things, it’s better to show than to tell, so get dressed and illustrate the looks yourself. This works because occasions that occur repeatedly for a variety people will always be handy and appealing to your growing audience. Make sure posts like these can be easily searched and located within your blog (use tags)!
3. Remix one versatile item in your closet as many ways as you can
Three ways to wear a pencil skirt. Day-to-night with one dress. Ten ways to tie a scarf. There are literally thousands of ways to do an outfit post like this. These kinds of posts combine two of the Internet’s favorite kinds of titles: “How Tos” and anything with numbers. Creating such a post takes more time and effort, usually multiple changes and photo shoots. It’ll be worth your while though, because while you’re showing off your amazing styling skills, you’re also inspiring and educating your readers.
4. Include a DIY project and show it off
5. Use your SEO skills to make post titles super-searchable
Along with changing up the content of your outfit posts and making them a bit more rich, you can also tweak your posts titles to increase their sharability, searchability and staying power on the worldwide web. Think about what your outfit represents: Is it an example of a key trend? Does it demonstrate the perfect way to wear a specific item? Include popular keywords in your post title, for example “Rocking this Spring’s Hottest Trend: Floral Jeans” or “The Perfect Way To Wear A Little Black Dress.” These are not the most original ideas, but you get the idea. There are certain words (ie: trends, spring, skinny jeans) that search engine robots grab onto. Read magazines and popular fashion news sites to tap into what’s trending online right now, and how they use headlines to grab your attention. (For more tips on SEO, read this.)