IFB Picks: The Best of the Webby Awards 2012

There aren't many  black tie occasions where the art of the Internet meme is celebrated, let alone given an award. But the Webby Awards is a special and specialized event, that lauds the best of the best online, from the serious to the seriously silly. (The winner was Nyan Cat, by the way.)

Last night in New York City, the 16th annual Webby Awards took place, put on by the International Academy of Digital Arts and Sciences. Hundreds of awards were given out, in categories ranging from sports to television, social media, tablet and phone apps, and of course, fashion! Judges narrowed down the selection in each category to five nominees, and the voting was left up to all of us Internet fiends! (You can see a list of all awards and nominees here.)

In the world of social media, Pinterest won for the general social media award, beating out Google+, Storify, I Had Cancer, and CNN iReport. Facebook took the prize for People's Special Achievement for Social Change, over sites like Twitter, YouTube and Change.org. Tumblr recieved the “People's Voice Award” for community. The Special Achievement Award for “Webby Breakout of the Year” went to Instagram.

Fashion video site ShowStudio took the top prize for fashion, over Vogue.com, Nowness, shopping discovery site Mulu.me and T Magazine. The YSL Experience site won for Beauty and Cosmetics.

Blogger favorite ASOS, beat out some of our other top sites like Mr. Porter and Warby Parker for best retail website, while in the world of mobile shopping, the Target iPhone app won over Gilt on the Go (one of our weeknesses), among others.

We can't help but notice that some of the most popular and used site by style bloggers were big winners last night. We've been huge fans of Instagram and Pinterest from the get-go, and can't deny the strength of Tumblr's massive community.


Do you think these Webby Awards reflect current online trends? Have you used or visited the sites and apps of these winners? Let us know in the comments.


[Image credit: Showstudio, from Nick Knight's Instagram photoshoot]

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2 Responses

  1. Sandi

    Pinterest & tumblr they are both the same thing but Pinterest it’s more for moms. It’s a cleaner version of tumblr.