It's always interesting to see how a luxury brand jumps into social media, whether it be through putting bloggers in front row, or live streaming a runway show, or having an obsessively hilarious PR run their twitter handle. Each brand has their own signature in how they dive in and engage with their fans. Armani, has been relatively conservative with no memorable digital campaigns, they have a strong presence with a Twitter following of 68,000 and a Facebook following of 3.1 million.
Armani's conservative social media presence is about to change. On June 1st at 2pm CET/8am EST Armani will start the first of 5 #ArmaniTweetTalks. You can follow the discussion on Twitter or on the Twitter wall on armanitweettalks.com. Journalist and head of Show Media Creative Agency, Peter Howarth will moderate a twitter discussion about China as the New Fashion Superpower. Participants include Angelica Cheung, editor in chief of Vogue China, Federico Marchetti, CEO of Yoox Group, Hung Huang, CEO of China Interactive Media Group and blogger, fashion critic for Fashion Wire Daily, editor Godfrey Deeny, Tommy Ton of Jak & Jil, along with blogger Susanna Lau of Style Bubble.
Last year, Armani reported a 45% jump in sales in China, which could account for the social media push to be on the topic. However, it's curious as to why they choose conduct a conversation about China on a platform that is banned within the country itself. However to us Westerners, it'll be interesting to see how in-depth the conversation will be, especially on Twitter. If TweetTalks is indeed information-rich the talk could end up setting a new precedent for branded conversations on Twitter.
For more information visit:
Or join the conversation June 1st at 2pm CET/8am EST #ArmaniTweetTalks