Listen: I love Pinterest. Really, I am actually a little obsessed. I've become a meticulous organizer when it comes to my boards, and I've started to feel like I'm the curator of my own little digital art gallery. I use it to find inspiration, bookmark potential purchases and waste hours and hours of time I could spend out in the real world (but that's a whole other story).
When you spend a lot of time studying and participating in just about every social media channel, you see some things. You see a lot of cool, creative, hilarious, and beautiful things. You all so see some things that start to induce over-the-top eye rolls and involuntary ticks. Pinterest is no different than our other favorite outlets; we've got to master the mix of branding, selling ourselves, interacting with the community and of course – enjoying ourselves!
3 Guidelines To Help You Pin With Purpose:
Be Tasteful With Your Affiliate Link Pins.
Alright. I understand that for bloggers who have a lot of success using affiliate networks like Reward Style, Fashion Traffic and Lyst, Pinterest is another great channel for monetization. Which is great, because we should all be trying to get those blogger bucks. To pin affiliate links without appearing too sales-y, we must employ a bit of tact. Pinning 20 images in a row that are all from e-tailer sites makes it clear to your followers that you're trying to sell these items, not that you genuinely want them as well. Not chic. (It's sort of like wearing an entire outfit of “c/o” items on your blog, no?) Peppering your regular pinning with shopping links here and there will maintain a more genuine and likeable flow!
Avoid the Binge-Pinning.
We've all done it. You find a half hour or an hour to yourself, and you get completely sucked into the void. You're searching, you're re-pinning, you're creating new boards right and left, you're uploading every cool image from your Tumblr dashboard – and suddenly your entire feed is, well, you. Sometimes we can't control it, but we should really try. Space out your pinning, those images aren't going anywhere. In the same way that live-tweeting an event can annoy your followers and cause you to lose some, binge-pinning can have this affect as well.
Mix Up Your Sources.
Like a great outfit, a Pinterest account worth following is put together from many different places. The pinners I love to follow are masters of the mix. They upload their own blog images (sparingly), re-pin from other fabulous pinners that I then want to follow too, and track down images from other places around the Internets. An account made only of re-pins doesn't bring anything new to the table, but you should definitely participate and share the love when you're totally smitten with an image. It's a great way to have your account pop up on someone else's feed, and get your name out there! Again, it's all about striking a balance.
As with any new social media channel, it can take some time to get into the groove, figure out the community and develop a natural flow to your sharing and contributing. See you on the boards!
Speaking of Pinterest…
- Learn how to add a “Pin It” Button to your blog
- 5 Ways Your Blog Can Benefit From Pinterest
- 6 Tips For Increasing Your Traffic With Pinterest
- Get On Board: 20 Pinners To Follow Immediately