Why IFB Focuses on Professional Blogging

Almost exactly five years ago, I had been blogging a few months and was completely obsessed. I loved the community, the creativity, the sense of possibility and most of all it seemed to be the way to start a new career. Back then, I read blogs like ProBlogger  and BlogHer (and still do), but there wasn't anything out there specifically for fashion bloggers. The arc of popularity and professionalization of  our niche is completely different from the parenting blogs and tech blogs, and the appropriate solutions for parenting bloggers may not work for fashion bloggers. Five years ago relatively impartial information for fashion bloggers to earn an income did not exist.

And that's exactly why I started Independent Fashion Bloggers.


Independent Fashion Bloggers, founded in September 2007 began as way to share the different ways they could grow and monetize their blog, but mostly because I needed to get answers to my millions of questions about blogging. My goal was to become a professional blogger and help others become professionals as well. Five years later, I've personally achieved that goal, so does that mean it's time to let go of that vision? Absolutely not! If anything there are more options today than ever and digital fashion media is evolving to the point where crossing over is rampant between traditional and blogger media. Now is certainly not the time to stop.

blogging community

My vision for the fashion blogging community is not that every single blogger becomes a professional,  my vision is that every single blogger who wants to become a professional has the option to do so. They don't have to do it alone. They certainly don't have to make the mistakes I had to make to get here. So whether you decide getting 100 visitors a day is your dream come true or becoming the most famous blogger in the world, Independent Fashion Bloggers wants to help you get there.

IFB is going to create content and posts as if you dream about reaching the top, because we want you to. If that's not your dream, then okay, you can take what you like and leave the rest. We're going to keep dreaming big for you.


Image Zoom Team on Shuttershock.com

Leave a Reply

Your email address will not be published.

22 Responses

  1. Natasha Fatah

    I for one am grateful to have discovered IFB earlier this year, and it’s a joy to visit the site every day to see what tools are out there, and what’s going on in the community.

    I’m glad this site is here.
    Thank you for creating it.


  2. debi c

    i am happy that you are doing this..i find it hard to belive sometimes that what i’m doing can get me somewhere professionally.but heck i will try.

  3. Amber

    Lovely! I am very grafteful for this website it has helped me A TON!!!! Bless IFB!



  4. Eva

    Awesome!! I’m not sure if I want to blog professionally one day, but all your posts are still soooooo helpful.

    xx Eva

  5. Cheryl

    Thank you for the support and information you provide as well as the community. Your personal dream has transcended into influencing and mentoring many of us!

  6. Erin

    I wish I had known about this site in September 2007, just months after I had graduated college. 5 years later, I’m finally doing what I love to do, and can’t wait til it’s my full time gig. Thank you for providing such a supportive and informational community!

  7. anne the SpyGirl

    Thank you so much for starting IFB. I started my style blog as more of an art project two years ago. Last year, I decided to commit to having it become a “real” fashion blog and I joined IFB as part of the transformation.
    I have found an amazing community (which I have not gotten with my other more arty blogs), made new friends, learned a lot, and continue to have fun with it.
    All I want to do is create fashion posts… which is a problem sometimes with the day jobs and all…
    Again, thanks.

  8. Jade

    I love that IFB exists! It’s given me so much great advice and resources that although my blog still isn’t where I want it to be, I know that with hard work and putting the time into it, that it will eventually be as great as I want it to be. So basically, thank you for starting IFB and for giving us fashion bloggers a place to come and share and learn xxx

  9. Auie

    it’s amazing that IFB is here. 😀 I think I never thought i’d be dreaming big in fashion blogging if it wasn’t for IFB.. 😀 keep up the amazing work coz there are heaps of us who are inspired everyday.. 😀

  10. Shelby

    I am SO glad that you did! It has helped me in so many ways get my blog up and running, and hopefully I can become a professional blogger one day, but who knows what the future holds. I love IFB, keep up the great work!

  11. Aves Gry

    A lovely post to remind us of what you do for us everyday. I am very grateful to have found IFB and to have IFB help aid me to become the blogger I hope to be. Thanks again guy!

    With Love, Aves Gry!

  12. Kelly Hogan

    Thank you so much for this. It’s a delight to hear a vision that is aimed toward exactly what I want. I do not get many visitors to my blog but I just love doing it. I joined this site in hopes of getting some more traffic so I can share my love for fashion with others. And while I haven’t seen many results yet, this site has been such a help.

    Thank you for all you do!

  13. Purple Paparazzi

    As a jewelry designer new to the ever growing blog world, I look to IFB for exactly what this article talks about: professional guidance and growth. I appreciate so much that IFB covers an array of topics and from both sides of the spectrum, brands + bloggers. So thank goodness for IFB and their talented team for helping the growth of so many businesses and bloggers. I appreciate it SO much!

    xoxo Purple Paparazzi

  14. Miami

    Thank you for this helpful post. I always look forward to reading blog posts that will teach me about the business of blogging and the business of fashion.

  15. Lauren

    Great post to bring us back to what some of us are after. It definitely inspires and gives hope! Thanks for all the resources available here on IFB! I know I use them! 🙂

  16. kimmie

    IFB provides so much vital information that I would NOT be able to find if it didn’t exist. I love being a part of the community!

  17. Bella Q

    Jennine, what you’ve done and what you write and how you write it is inspiring. I appreciate the focus on fashion blogging as a niche.

    However do you realize the network part of it is anything but profesh? I am so weary on constant friend requests and inbox messages of the follow me back and giveaway variety. I don’t know how to eliminate this part of what once felt like a pertinent network.

    The articles posted here are hit and miss- I’m being honest here. Some posts are so on the mark and relevant but some do feel a bit off for me personally, a little much focus on how to make it big, when we all know only a few of us will.

    IFB has taken a life of its own I suppose from what you started out to create. I hope it stays on route towards fostering community, and gets off the track of just selling pipe dreams to deluded hopefuls.