An avid tweeter and an Instagram enthusiast, Zac Posen is known for uploading photos of his stylish finds (and pets!) daily — sometimes even hourly. But according to a recent article in WWD, the fashion designer and overall style influencer has a staffer who types his tweets. Posen states in the article, “I tell her exactly what to say — every word.”
On the one hand, he's admitting that he isn't the one physically typing the 140 characters (and who's to say that a designer has to be social media savvy?). On the other, what if every tweeter (or blogger) looked at him or herself as a personal brand and had someone else doing all the typing? If Posen isn't typing the tweets, it's doubtful that he's reading them — isn't that distancing the “connection” social media gives us to begin with?
Where do we draw the line?
Then there's the case of Oscar PR Girl — she took on her own identity as a publicist working for the major fashion house Oscar de la Renta, and now, with over 132k followers on Twitter, can be considered a successful way of taking a look inside, without “faking” a designer's persona.
What are your thoughts on the issue? Should those who work in the fashion industry be free to hire people to ghost write their daily musings and replies to fans? Or should there be some kind of separation of “PR” type accounts versus the “real” thing?
[Image Credit: We Are Folk]