IFB Poll: Is A Tweet Worth More Than a Comment?

Remember life before Twitter? Remember blogging before Twitter?

Some of us didn't even have blogs before social media became such an integral part of our culture. Its explosion of popularity and relevance changed the face of blogging entirely. When style blogs first started popping up around the Internet, there was no such thing as Twitter, and no ‘Pages' aspect for your blog on Facebook. Both of these media channels have become second nature to us now, and it's hard to imagine how we would share all of our content now without them.

Most especially with Twitter, the reach potential for your content is exponential. One well-placed retweet (or quote tweet or “RT”) can cause a post to go viral, or get it in front of a whole new audience, garnering more readers and growth. That gives tweets a tremendous amount of (potential) value and power to drive traffic.

Of course, there's no guarantee that your activity on social media is going to push you into the blogging stratosphere – but it could, and that's what counts. With social media firmly in place as the place to talk and be talked about – what's the worth of a comment on a post, especially if no one sees it but you? Does it matter? Social media has definitely decreased the power of the comment plus URL formula so many of us followed in the beginning – its started to be viewed as more annoying than flattering. What about those really great comments, though? The thoughtful, kind and interesting ones that show a reader really cares about what you're saying?

We want to know: Is a tweet worth more than a comment? Comments can show brands as well as new readers that you have great engagement with your audience, but couldn't you say the same for tweets? Is social media killing the community that's built around commenting?

Bloggers, given the sharing power and potential of a linked tweet or retweet, does that now mean more to you than a comment on a post? Cast your vote and leave your thoughts in the comments (or send us a tweet…)

[poll id=”15″]

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17 Responses

  1. anne the SpyGirl

    I love twitter now (after I “got” it, which took a while) Twitter is like fast food – it goes quickly.
    I’m still all for a well thought out comment. The comment that goes beyond “that’s so cute” (Sure, I’m guilty of those too). The comment that gets a discussion going. A discussion that you can easily return to later, because it lives with the post.
    Like this one:

  2. Marcia

    Both comments and Twitter engagement matter to me. Comments promote discussion on a topic, and I get feedback from my readers. On Twitter, however, I get to talk with a larger audience and talk about things that I don’t post on my blog.

  3. MoreThanTweed

    This is going to sound more critical than I mean it, but my Twitter stream is usually too full of tweets and retweets from IFB and Fashionista. I have no problem with that. I can unfollow at any time, I know. But having my Twitter stream filled mostly with content from these two feeds means I miss when a lot of average bloggers make the one tweet announcing a new post. I still rely on my RSS feeder to keep up, which means I make more comments than I do retweets and such.

    • taylordavies

      Hey! I know how this can get, Fashionista and we definitely post quite a bit, and it can be overwhelming. My quick recommendation? Add some more follows to your feed, and organize the different people, pubs and blogs you follow into lists, so you can quickly access exactly what you see! We also encourage bloggers to tweet their posts more than once a day in case people miss them – but its up to them to do it I suppose. We hear ya – thanks for commenting!

  4. Lauren

    It’s tough to say… I think a personalized tweet is a really cool thing. Like when you @ a brand that you really like in a post, and they reply to that, I think that is really special and really cool. I also like when people just @ me to chat… It doesn’t happen often, but it’s cool. I suppose that’s on me to cultivate those relationships though.

    I agree that twitter is filled with a lot of meaningless tweets and retweets, but that’s the nature of the beast. it’s the exact same to me as a “great outfit!! xoxo check out my blog i follow back!”

    I personally am old school and love getting a great comment, but tweets can be equally as exciting if well thought out and personalized.

  5. Heather

    Of course I love it when my friends share my posts or retweet my tweets, but it all goes pretty fast. For me a comment is more meaningful because it took longer to create, though of course I appreciate both. I also tweet posts and leave comments on my friends blogs.

  6. [email protected]

    This is one of my biggest frustrations. I love twitter and of course viral spread is fantastic, but what I really value is the community on my blog and their interactions. I hate when people comment about how great the post is on twitter instead of commenting on my blog!

    For me it boils down to showing brands and collaborators your audience interest. I know they’re reading but if they don’t comment then I don’t think brands thoroughly research to find if the conversation is going on elsewhere, like on twitter for example.


  7. the sparkle (@erincg)

    I think social media has really turned content less valuable because we are a culture with such a short attention span. you don’t like that tweet, move on to the next. consume, consume and move on without acknowledgement. i receive responses on various social media platforms but very few comments on the blog, so it LOOKS like no one is reading it (although my stats say otherwise)!.. tons of lurkers!

    I think this opens a whole another can of worms about how bloggers should measure metrics, stats etc. because while you may not have huge stats, you may have huge social media engagement (incl. instagram), which can end up being just as influential as a successful blog stat since we’re consuming information with LESS information these days (i.e 140 characters).


  8. Amber

    Both are important, it shows that readers are so intrigued by what you have to say that they must voice their own opinion as well. That speaks volumes about your blog and your unique perspective.

  9. Martha

    Personally, I think tweets are more important because one quick RT can cause a fast domino effect of new readers to your blog. There is nothing like getting a major label to retweet your post…and if that same label only commented on your blog, only those that stop to read it would see it. Have a Twitter interaction can prove to be very useful.

  10. Mads

    I prefer comments but get more RT. Traffic wise I think Twitter has more power. In April I did a post on model Jourdan Dunn and included her in the message when I tweeted about it. She read the tweet and ‘quote tweet’ on it which increased my traffic over 400%, was RT by many others and had it picked up by Reddit. If she’d just left a comment I don’t think it would have had as much reach.

  11. Rachel

    I still find myself gettig to grips with social media. When I started my blog a few months ago I thought it was all about the comments, and while it’s very flattering when someone takes the time to say how much they like something you’ve written, I’ve found that very few people do comment and this has no relation to how many hits you get! As for twiter – I just don’t have the time to be tweeting all day so I dip in and out – albeit not very well!

  12. Ais

    I think I prefer a well thought out comment over a tweet, though the power of an RT reaching many has it’s appeal, I still have to say a comment is worth more, personally, to me.

  13. Delightfully Awkward Brittany

    I would rather have a comment on a blog. I am a bit annoyed with the “branding” of everything, including blogs, that means you have to have your “identity” plastered onto every social media site possible now. I started blogging before Twitter and even before Facebook was very big, so to constantly hear people harping about social media detracts from the point of a blog, IMO. I wish people who wanted that “fast food” mentality would stick to social media and leave the blogging world alone. The crossroad of the two sectors can be beneficial, but I believe social media is ultimately going to eat up blogging since people are so accepting of this quick, easy, but ultimately meaningless ways of communication.

  14. Liza

    To me, this is like asking if I would rather be popular or just receive a few comments from people who really have something to say… Although it’d be nice to have my #newblog tweets RT’d, I have to go with a genuine comment. ^^;

  15. Georgina

    I like a mixture of both. I’m still at the stage of doing a little dance when I get a single comment, so they mean a boatload to me. But equally, I love talking to other bloggers on Twitter, and have found some followers and new blogs for me to follow through it. I also get excited when a ‘big’ blogger replies to or retweets me. Both give me the buzz!