Remember life before Twitter? Remember blogging before Twitter?
Some of us didn't even have blogs before social media became such an integral part of our culture. Its explosion of popularity and relevance changed the face of blogging entirely. When style blogs first started popping up around the Internet, there was no such thing as Twitter, and no ‘Pages' aspect for your blog on Facebook. Both of these media channels have become second nature to us now, and it's hard to imagine how we would share all of our content now without them.
Most especially with Twitter, the reach potential for your content is exponential. One well-placed retweet (or quote tweet or “RT”) can cause a post to go viral, or get it in front of a whole new audience, garnering more readers and growth. That gives tweets a tremendous amount of (potential) value and power to drive traffic.
Of course, there's no guarantee that your activity on social media is going to push you into the blogging stratosphere – but it could, and that's what counts. With social media firmly in place as the place to talk and be talked about – what's the worth of a comment on a post, especially if no one sees it but you? Does it matter? Social media has definitely decreased the power of the comment plus URL formula so many of us followed in the beginning – its started to be viewed as more annoying than flattering. What about those really great comments, though? The thoughtful, kind and interesting ones that show a reader really cares about what you're saying?
We want to know: Is a tweet worth more than a comment? Comments can show brands as well as new readers that you have great engagement with your audience, but couldn't you say the same for tweets? Is social media killing the community that's built around commenting?
Bloggers, given the sharing power and potential of a linked tweet or retweet, does that now mean more to you than a comment on a post? Cast your vote and leave your thoughts in the comments (or send us a tweet…)