Mobile apps have become a huge part of the digital fashion space. While it may seem like they're a dime a dozen, a few have risen to the top for being genuinely useful, easy to navigate and gorgeous to look at. (Pose, Style.com and Threadflip come to mind.)
We think Cloth, a newly re-vamped app that allows you to store and organize full outfits might have the potential to eclipse it's competitors and become a new go-to on our phones. Rather than trying to grab a piece of the social networking pie, Cloth is a personal tool and utility (with the option to share your outfits through the usual social media suspects like Twitter, Tumblr and Facebook, as well as Cloth's website).
So why Cloth? Basically, it gives us something useful to do with all those mirror shots we're posting on Instagram. You can upload your outfit image to Cloth, add notes and tags and categorize it by occasion (events, vacation, everyday, work) and now, weather. By teaming up with wunderground.com, the app uses real-time location-based weather info to help you pull the best outfits based on current conditions. It also has new in-app photo editing from Aviary, so your shots are sure to look great.
To get the scoop on Cloth's new features and why it's creators are so excited for the app's updates (that launch today), we asked co-founder Seth Porges for the details:
Who do you envision as the target user of this app?
The original app was for anybody with a ton of outfits they like — but had a hard time keeping track of them. The new weather feature is for anybody who has stepped outside only to be shocked that they were over or underdressed for the weather. Or who wants to remember that perfect rainy-day ensemble they put together that one time. Now its possible to see what the weather is outside, and see what outfits you have in your wardrobe that work for it, in one simple step.
How did the idea for this app come about?
My girlfriend and co-creator was packing for a trip and I noticed that she was taking photos of all of her outfits before packing them. I asked her what she was doing, and realized she took photos of all her favorite outfits, so she could remember them for later. Realizing that they were just floating free in her iPhone photo album, chaotically and unorganized, I realized that there had to be a better way of saving and organizing outfits. The weather update came just from talking with her about what we wanted to do next. Adding this layer just seemed to be a very useful feature that would align very nicely with our original interface.
What is your favorite feature of the app?
I love our new built-in photo editing tools. We teamed with this great company called Aviary that gave us this incredible in-app editing ability. This is great because if a photo is so-so, you're not going to want to share it with your friends. By giving you the ability to easily make the photo look amazing, we think it's going to make people more willing to post and share their outfits.
Does a mobile app like this appeal to you? Let us know your thoughts in the comments!
[Image credits: Taylor Davies and Cloth]