New York City wants to maintain its status as the fashion capital of the United States, and with an industry that currently employs 173,000 people, accounting for over 5.7 percent of the city’s workforce and generating nearly $10 billion in wages annually (according to figures provided by NYCEDC), the city's Mayor Michael Bloomberg is pushing to foster a wide range of up-and-coming local talent — but bloggers didn't make the cut.
One such initiative is happening today, according to the Business of Fashion. The New York City Economic Development Corporation (NYCEDC) have collaborated with Manhattan-based concept store STORY, founded by Rachel Shechtman, in creating a competition where promising fashion retailers and fashion tech start-ups can win prizes, including a temporary pop-up shop, PR and marketing support and business mentoring. Called Project PopUp NYC, the competition is set to coincide with New York Fashion Week in September with the intention to help these businesses take their brands to the next level.
With both small fashion businesses and tech start ups being helped, you would think small independent blogging businesses would fall somewhere in the middle of these categories.
The project is part of Mayor Bloomberg’s Fashion.NYC.2020 initiative, which launched in January 2010. In February 2012, Bloomberg described the five tactics to help build the industry through his administration’s Fashion NYC 2020 program which includes introducing a free mini M.B.A. program through Fashion Institute of Technology; aiding innovative retailers with free space, marketing and PR; funding loans to designers to manufacture locally; establishing a fellowship program with Parsons; and job placement college graduates. However, no where was there any mention of aid to bloggers.
Here at IFB we believe the fashion blogging community is integral in the ever-changing landscape of the fashion industry, and many of them reside in New York City (hey! we're here!). Do you think Bloomberg should try and aid independent bloggers as well (as most of us are small businesses and fit the criteria for both fashion and tech)?
[Image credit: Shutterstock]