5 Tips To Keeping Your Blog Relevant

We’ve been pondering the longevity of bloggers over here at IFB, in case you haven’t noticed. What makes a blogger stick around? How do you stay relevant? How do you evolve with the changing times to stay on top of it all? And, more importantly, how do you avoid having an “expiration date”?

Use this checklist to keep your blog in check:

1. Does your blog look like it’s from 2005? Maybe it’s time for a makeover. Like a person’s appearance, a blog’s appearance can be updated with age. Go ahead, give your blog a manicure, pedicure, and a haircut! (Or in other words, a change in layout, logo, colors, and overall setup to keep things interesting.) Of course, if there is something that is your “signature” style, keep it or just change it slightly. Even the smallest updates can make a site look more cutting edge — the technology behind blogs is in a constant state of evolution, so keep up.

2. Is your content outdated? As fashion bloggers, our readers look to us to provide the most up to date information by the day, and sometimes by the minute. If you are writing about a trend that’s so completely over, or a topic that has been regurgitated already, your reader’s will eventually look to other sites to find more relevant content. The same goes if you are a personal styling blog, if you are wearing items that are no longer in style or don’t represent your personality, it will be hard to move forward with your blog.

3. One of the main goals of in the business of blogging is always to get new readers, all the while building a consistent following that keeps coming back. Therefore, you should always be experimenting with new ideas for posts, different ways of presenting your blog, and your social media. Maybe try to make a gif or a video, or perhaps tweeting more on your slowest traffic day. Find these small problems and capitalize on them!

4. Have a business plan. What do you hope to accomplish today? This week? This month? This year? Set business goals for yourself (ones that are within your reach), and try your darndest to meet them.

5. Keep up with other blogs. The best way to stay ahead of your competition is to be aware of what they’re doing. Make sure you’re dropping in on other bloggers at least once a week and take note of things they do and changes they make. What works for them? Could that work for you? I’m not condoning plagiarism or stealing ideas, but other blogs can be a source of inspiration. You can learn from your own mistakes, but you can also learn from what others do.

The internet is ever evolving, so as bloggers we need to stay evolving. As we become more experienced with age and practice, our blogs should reflect that. Always be learning from your endeavors, and though there may be some growing pains, if blogging is what you love stick with it!

[Image credit: Shutterstock]

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18 Responses

  1. Linda

    I think these tips are spot-on for staying relevant. As you grow and change, your blog should, too. It’s kind of like having a house and a yard. If you take care of it, you’ll keep up with the neighbors, but if you don’t, you’ll stand out in a bad way.

    One small thing I would add is: don’t makeover your blog too often. I feel confused when I visit a blog and it looks totally different every couple of weeks. If you’re in the “figuring it out” stage of your design, it’s helpful to try them out on a test blog (i.e. you can see it but your readers can’t).

    Reply
  2. Steal That B's Look

    Love these tips! Staying relevant is unbelievable important. If readers feel your blog is outdated, they’re moving on to the next one! Just started my blog and I’ll be sure to keep these in mind!

    Reply
  3. Kristian

    I like all these tips. The importance of a business plan in blogging seems to be a reoccurring issue in everything I’ve read lately. If you needed an idea on a blog post, there’s one for you- what do they look like for both the monetized blog and not monetized blog and what you need and why you need them….

    Reply
  4. Martha

    I think it’s definitely important to see what other fellow bloggers are doing and if you do use their style as inspiration…remember to always maintain your identity throughout your evolution 😉

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  5. joann

    I agree with almost all these points, except for seeing other blogs as competition. If there are bloggers out there with similar tastes and content as you, perhaps you can reach out to them and share each others’ content/guest-blog.

    Reply
  6. Miranda

    I think these are really important tips, so thank you IFB! Even though I just started my blog, these are good things to keep in mind to make sure I am relevant so that I can attract and hold the attention of new readers.

    Reply
  7. kimmie

    Wonderful tips! Updating layout & working on business plan for my blog as we speak! I also look to new bloggers/sites daily for inspiration. I notice a few trends and if they would work for my blog, i find a way to do so in a way that’s still original.

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  8. Joanne M

    No truer words have been said! Evolution is inevitable and as bloggers it’s out duty to stay up with the times! However, I completly agree with Linda’s comment up above, too much of a drastic ‘face lift’ is not only confusion for readers but for your brand. I recently updated my blog header with miner font changes (a little spice, if you will) and kept everything esle signature to what my blogs brand is. Still recognizable but got a new hair cut;)

    Reply
  9. Tatyana

    These tips are great and good to keep in mind for every blogger. I have had my blog for a few months now but I think these tip can also be taken into consideration so as to add traffic to ones blog. Thank u for the tips.

    Reply
  10. Sparkle

    i love all those tips. people don’t really know how much hard work blogging is.
    if you want a success you have to work bloody hard to get it!

    xo

    Reply
  11. alyson

    Working on a business plan needs to become my priority. I have a general plan but writing it on paper is always important. I also find the balance between checking other blogs to know what’s out there and getting swept up in any potential competition or rather, feeling of competition when rather it’s not…

    Love the way you phrased it about getting my blog a mani, pedi and haircut!

    Reply
  12. Roses and Rockets

    The most important thing is to keep relevant but you have to stay true to yourself. Don’t blog about something just because it is a current trend if it really doesn’t appeal to you. You won’t enjoy it and your half hearted blogs won’t be appreciated by your readers either.

    Reply
  13. Maya

    I let my blog grow with my abilities. My writing has become more sophisticated and I tend to choose more ambitious topics for posts.
    I do blog makeovers every so often: my first layout was very juvenile, but now the blog has grown up a bit. I’m a teen blogger, so I still want it to look youthful.

    My content is never outdated because I write a niche blog. My blog is really the only one of its kind out there. I write about topics that surpass trends. Posts are timely based on season and contain influence from trends, but aren’t dictated by them.

    http://girllovescolor.blogspot.com/

    Maya

    Reply
  14. moiminnie

    I think this is true in some way but I can’t seem to understand why blogging has to be a competition. I also don’t agree with the whole “i’m a professional style blogger” concept. I think blogs should be something intimate as a diary let’s say, where you can post your personal outfits, photos of your day or your thoughts. I really don’t believe in strategizing. Why can’t bloggers just stop worrying about followers and stats and etc and start focusing on quality content that shows what they’re all about? Further more, keeping up with other blogs can be tricky because I’m seeing more and more copycats each day – people tend to take “inspiration” too literally. The internet doesn’t need 18623 Man Repellers and 85300 Atlantic-Pacifics. I don’t want to be seeing floral suits and Zara heels and classic ombre hair on 200 different blogs, be yourselves people, show us something new!

    Reply
  15. Kawthar ALHassan

    I think that the most important thing for a Fashion blogger is
    2 Believe in your own self, & to
    maintain ” the Balance ” between:
    1- having fun & enjoyment,
    2- working hard in a regular base,
    3- inventing new ideas or renewing the old 1s,
    4-Continuous & persistent work.

    Reply