If you were to look through and re-read every Professional Blogger Spotlight and Ask The Brand feature we have published on IFB, you would notice one idea that resonates throughout: the importance of originality.
We are all aware (sometimes painfully so) of how critical it is in the blogging community (and industry) to have a unique point of view, a singular niche and consistently original content.
That being said – it's not exactly easy, is it? We often find ourselves saying many of the same things because we're all zeroed in on the same topic: fashion. Do you ever wonder, what can I possibly say that hasn't been said?
After checking out this very cool web video series ‘Everything Is A Remix,' it becomes clear that some of the most innovative products, films, and inventions in our history are a composite of things that came before. It takes a smart, creative, visionary to adapt the best parts of what already exists and produce something we haven't yet seen. (Think about MySpace and Facebook, for example.)
Instead of driving yourself bonkers trying to reinvent the proverbial wheel – think of yourself as a sort of digital deejay. You have access to just about all the content, innovation and ideas that are floating around on the Internet and beyond. You can create something totally new by combining the best of what's already out there.
The main ingredient in your blog's remix is going to be your own personality. Use it to filter out all the junk, everything that doesn't excite you, and the trends that probably won't interest your audience either. You know what you like – and that's the best place to start.
To illustrate how you might create original blog content that is basically a remix of things already floating around the Internets, think about the steps that go into creating a hypothetical outfit post.
You might, for example, browse street style photography blogs and style.com to see what industry influencers, models, editors and celebrities are wearing. A few key looks and items will grab your intention – maybe a color, maybe the cut of a dress.
The next week you're out shopping, and purchase a dress from Zara that reminds you of a great look you pinned from Mr. Newton.
You then build an outfit around this dress, using accessories, styling your hair and topping it off with a bright lipstick you first saw on The Beauty Department.
Next you grab your camera and your trusty photographer/friend/boyfriend/tripod and search out a location to shoot. Most likely you saw a great set up on one of your favorite blogs or in an editorial spread. You've seen how other bloggers have posed and what shots they've used to highlight aspects of their looks, and employ a similar technique.
Eventually you create a post around your photographs and your look. You may discuss how you came up with this look, or leave your audience to guess. The final product is a mash-up of different things you like, presented in the context of your own personal style and blog format.
It's not a bad thing, but your blog is mostly a composite of all the best parts of other sites you like. It's only natural to be inspired by those who have set admirable benchmarks. Your site and your content is uniquely yours because of the way you have combined those elements. We are all innovating in our own way, and the more original content we produce, the more our community will grow and we will foster each others creativity.
How do you remix what you like to create something new? What influences affect your blog content?
image credit: Lauren by Mayke on Dust Till Dawn