How To Monetize The Internet In 2020

Last week, David Karp, the founder of the short form blogging platform Tumblr, talked about his monetization strategy for his website, which currently does not contain ads. According to the New York Times article, “Rather than monetizing clicks, he wants advertisers to view Tumblr as a place to promote particularly creative campaigns to an audience whose attention is worth paying for.” And he's not the only one thinking about the future business in the blogging — as the internet grows into an infinite abyss, it's only natural that the desire to make money off of it will continue.

According to an article by Tech Crunch, by 2020 the number of global internet users is expected to quadruple to 4 billion, with most of these users online with multiple devices. Users will be ditching the single computer usage, and gravitate even more towards smart phones, tablets, smart TVs, and beyond for everyday life. So, as the popularity of such technology continues to grow, how will all of these devices by monetized?

In another article, this one by Fast Company, it's reported that the generational grouping the Millennials are no longer looking to purchase tangible items, but are more enticed to invest in what some are referring to as ‘the cloud,' the disconnected digital de-corporeal space where current media models go. The article goes on to say that humanity is experiencing an evolution in consciousness in terms of what it means to own something, and by recognizing this change, we can use it to our advantages, especially as bloggers. Supply and demand will start to shift to the value in “doing.” What do we do with this? The “stuff” we want will eventually start to fall under one of these categories of “purpose”:

– Products that give empowerment to their users, or in other words, products that ‘do' something, where simplicity and clear communication about what the device does will be essential.

– Products that promote a ‘social conversation,' or things that they can ‘share' with a community. Selling these products will be more about promoting the community attached with the product.

– Products that ‘say something about you.' These items will highlight the ‘bigger impact' that is behind them.

Tech Crunch also talked tabout the future of the monetization of the digital world, and how eventually the way that devices are so split up (many people have a smart phone, a tablet, a laptop, etc.) will cause the biggest challenge to be how online advertising tracks behavior across all platforms — especially since there is currently no “uber-cookie,” as they put it, that can cross over the fragmented markets.

However, on the upside, no matter what which digital device you are using, the intent is always the same. For example, if you are using an app to find the nearest ice cream shop to your geo-location, it doesn't matter if you are using an iPad or an iPhone, the intent is the same.

So, how does this affect bloggers? In a nutshell, bloggers will eventually need to harness these tactics when selling themselves as a personal brand, or if they eventually end up selling their own product, which many do. Also, we should be taking into account the very many different digital devices our blogs can be viewed on when pitching it to companies who may want to pay for sponsored content or site banners.

What do you think about the future of the monetization of the internet?

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12 Responses

  1. Megan Mueller

    Probably the most exciting article I’ve read all day! Would love to learn more about the future of fashion blogging.

    Reply
  2. Lauren

    this is good to know, I will take everything in this article into consideration when monetizing my blog in the future.

    Reply
  3. akporugo

    This is great vision 2020 will soon knock at our doorstep and i think i have to prepare ahead of the challenges.

    Reply
  4. D. Thomas

    Personal fashion blog brands need to be more unique than ever before, and with the advent of new technology and devices, online media is becoming highly fragmented. This is the most interesting blog post Ive read all week.

    Reply
  5. A Few Goody Gumdrops

    Another informative article for bloggers and one that is written clearly. Thanks again for always choosing the right topics, keeping us “in the know”.

    Reply
  6. Susie

    Ohhhhhh this makes me so excited! I’m on the same page here, it’s all about building brand, not being a sell-out with crappy ads, rather doing work that makes a difference!

    Sending lots of love,

    Susie

    Reply
  7. mannie

    This is a great and informative article. I have been blogging for over a year and I would like to know how to monetize my blog. The biggest problem I have been having is not loosing my “brand”

    Reply