Bigger, Better, Bolder: Why Do You Blog?

fashion blog


This is the first in a very exciting series we'll be bringing to you on IFB in anticipation of the upcoming #IFBcon. Each day in the month of August, we'll have a different post designed to help your blog become – you guessed it – bigger, better and bolder in anticipation of the conference.

It seems like such a simple question, doesn't it? Why do you blog?

Just try to answer it, though. You'll probably find that the answer is deeper, more personal and more complex than you thought. Many of us probably started our blogs without giving long, contemplative thought to exactly why we started. That's definitely okay. Sometimes you just want to do something, it feels right, and you jump in with both feet and decide to figure it out later.

Later is now! Before you walk through the shiny, promising doors of 82 Mercer on September 4th and 5th, you need to know exactly why you're there. To figure it out, consider what your end game is. Not only will it help you fine tune your content, but it will allow you to get the most out of the conference! If you don't know want in the end, figure out what you want now. From your master vision to having a purpose for each, individual post – give your passion direction.


Most likely you can categorize yourself into one of three broad purposes:


  • I blog because I want my site to become a self-built business.
  • I blog because I want to sharpen my skills as a writer, photographer, stylist, or social media genius, and use these skills in a professional capacity, for a larger entity.
  • I blog because it's fun, and it makes me happy – that's enough.

Once you know why you're spending hours nurturing, tinkering, writing, editing, photographing, tweeting, pinning, posting, designing, emailing, scrolling, trolling, commenting… I could go on… it will be like a light switch has turned on right above your computer.

Keeping your goal and your ambition in mind will allow you to understand not only your own purpose, but understand who else you're producing this blog for. Most likely it's not just you. And most likely, some of the people you're blogging for will be at the conference.

Do you want to network and meet brands to build relationships? Do you want to make new friends amongst your blogging peers? Do you want to ask your favorite bloggers questions about their experience? Do you want to sit silently, glued to your chair taking diligent notes? (That sounds kind of boring, but it's okay.)

Having a clear idea of why you're blogging will allow you to stride into the conference ready to accomplish all that you want in those one or two days. You'll have a direction for each conversation, a reason for each note, and come away from our fabulous event ready to make your blog even – you guessed it – bigger, better and bolder.


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12 Responses

  1. Emily Jenny

    I blog because it helps me express myself internally and externally. I view it as an online diary…I talk about my outfits, the events I went to, the people who are important to me. I cannot wait to be 65 and look back at my blog – that in and of itself is SO amazing to know that I have documented my life with beautiful images and insightful inspiring words.

    Emily Jenny

  2. themerchantproject

    It makes me happy to feel like I am owning something start to finish outside of my day job – I also love having a creative outlet for my thoughts! I heart IFB all the guidance!

  3. moiminnie

    I started my blog for pure fun. I wanted to have a digital place of my own that I can arrange to my own liking and then document my looks, trends, clothes, thoughts… so when I go through it I can see how my personal style and me as a person have changed over time. I still blog for all the reasons I wrote, but now I also see my blog as a way others can see me. I’m a freelance stylist and this is my unofficial portfolio in a way. So I try to put in as much effort as I can in making my blog look as good as my official portfolio does! Who knows what awaits around the corner!

  4. Deola Adebiyi

    The Nigerian blog scene is filled with bloggers who can afford designer items but not all readers can afford them. OmogeMuRa strives to give a voice to those kinds of girls. Girls that find wardrobe essentials at Target and vintage stores. I blog to give a voice to these girls and inspire them with style posts, tips and fashion news from all over the world.

  5. Ana

    I blog because I want to share wonderful artists and their stunning creations with others.

    I guess I’d fit in the best in the 3rd category… but I think I have a lot of similiarities with those that fall into the 2nd one.

  6. Seventh Sense

    I blog because it’s me. It’s a piece of me now. I can sit here and let everyone know how much i love fashion and that i’m dedicating the time to do so.. If it becomes more. I’ll feel empowered!

  7. Suna Parlak

    I love writing about travelling,fashion,special topics.

    I can meet lots of people around the world,and we can keep in touch or sharing whatever we know about fashion,and this job is related to visual,for this reason,I like to criticize cover of fashion magazines.

    Some people asked me,why don’t u study fashion desing or something?My answer is, I love styling,making interview,and sharing them,and I do not talented 4 design.

    I wanna be a fashion editor or styllist, editor in chief @ a fashion magazine.
    And I have lots of readers in different countries,and It makes me so happy,feels so relax.

    Sometimes my blog’s riew is o,but I won’t unhappy,because the other day it changed and riewed ltos of times in different countries.

    Thank u 4 everything IFB,

    have a nice weekend,

    Suna PARLAK

  8. Emily Ulrich

    It’s easy to see the blending and transitioning of motives over time. Initially, I used my blog for pure self-expression and the pursuit of fun. But then, as I became more aware of the true capacity for influence (relative influence, of course) I find myself blogging, not only for the enjoyment of it, but the sharpening and building of myself professionally. I still use my blog for intellectual and creative drive, but it’s definitely developing with more professionalism, as well.

    Very nice article!

  9. Asia

    I blog because I want a self built business! And of course, the ulterior motive is to become financially independent and to live life how I want to live it without having to go to work for someone else so they can make money from my efforts!