Bigger, Better, Bolder: Figure Out Your ‘Niche Reach’

This is the fifth in a very exciting series we’re bringing to you on IFB in anticipation of the upcoming #IFBcon. Each day in the month of August, we’ll have a different post designed to help your blog become – you guessed it – bigger, better and bolder.

It's 29 days to #ifbcon! Sure, we've given you tips on developing a strong opening line for making conversation with new blogger buddies at the conference and how to make a blogger business card, and now it's time to take it a step further.

Knowing your niche is one thing, but setting goals within it is another. It's important to stay ahead of the game within your field and understand what your peers are doing so you can enhance what you're doing.

1. Find three blogs that fall into a similar niche as yours that you aspire to be like. Maybe they have an amazing design, a really great point of view, or photos that you find particularly well done. Whatever the X-Factor is that makes you drawn to their blog, hone in on it, and take notes. By closely paying attention to what a “top tier” blogger is doing, it's like your giving yourself a college course in their field of expertise. You can apply the skills that you pick up from their work and mold them into skills that will work for your blog — like you would in a painting class.

2. Find three blogs that are within your level. This might be a little more difficult, but finding blogs within your scope can actually be beneficial to how you work on your blog. How do they grow their reach? What brands are they working with? How do they utilize their social media? Perhaps they are stronger in a certain aspect blogging where you may be weaker, pay attention to the details and see if you can figure out how to make it work for you and your audience.

3. Find three blogs below your level, and watch how these blogs grow. Are they growing faster than yours did? Slower? Pick up on the changes they make and how they approach being a “newbie” blogger. Sometimes those who are freshest to the scene can have more “outside of the box” ideas.

We love giving our community advice and tips, but see what our amazing speakers have to say this September at our bi-annual IFB Con! Still haven't purchased your tickets?

Digital fashion

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8 Responses

  1. Fetishists Notes

    Great advice! I do watch some of my favorite bloggers, I also try to keep track of how blogs of smaller size grow. It’s also very interesting to see how the style of the blogger evolve, her/his writing and interests.


  2. Zoobia

    Great advice! I think I need to narrow my blog’s focus before I try these though.

  3. Dan

    If you’d like a tool for setting your goals, you can use this web application:

    You can use it to manage your goals, projects and tasks, set next actions and contexts, use checklists, and a calendar.
    Syncs with Evernote and Google Calendar, and also comes with mobile version, and Android and iPhone apps.

    A Vision Wall (inspiring images attached to yor goals) is available too.

  4. Donna

    Interesting things to research! Although I’m not sure how you find blogs below your level or even at your level. Do you go by how many comments they get or how many followers? Do I look at Alexa scores to find this info?

  5. Lola

    I think every blogger who wants to be taken seriously should start by avoiding spelling errors and typos. You can offer the greatest advice in the world; errors make it all look bad.

  6. moiminnie

    Great idea, one should always take a step back and analyze what they’re doing right and what is their weak point and then work on those thing to improve as much as possible. But be careful no to end up being a copy cat while taking inspirations from fellow bloggers!
    xx, minnie @