Bigger, Better, Bolder: Reach Out Via Email

This is the sixth in a very exciting series we’re bringing to you on IFB in anticipation of the upcoming #IFBcon. Each day in the month of August, we’ll have a different post designed to help your blog become – you guessed it – bigger, better and bolder.

One of the very cool things about #IFBcon is the diversity of our attendees, and the places they come from. We always get so excited to meet fashion and style bloggers who come from as far away as Australia, or as close as New Jersey to learn, network, and socialize.

Now, it's one thing to talk a big game about coming out to New York, meeting people and networking (using your blog business card and jazzy opening line), but let's be real – it's intimidating, isn't it? Walking into an enormous room where you don't know anyone can be totally terrifying, and we get that.

Why not save yourself from the paralyzing fear by setting yourself up for a rendezvous or two?


Here's what you do:

  • Go into your newly spruced up Twitter account, and search the #IFBcon hashtag.
  • Look for peer bloggers who are using the hashtag, and see if they're planning to attend the conference. (This means bloggers who are around your same level with followers, comments, etc.)
  • Pick a couple or a few bloggers who seem like people you'd want to meet – and shoot them an email! Be honest about how you found their contact information, and suggest meeting up for coffee before the conference or finding each other to grab seats together.
  • Follow up a day or so before the conference begins.

Why it's a great idea:

  • Everyone at the conference will most likely be looking to meet people, connect, and talk – but it's often nice to have someone to brave the crowd (and break the ice) with.
  • You could make a lifelong friend!
  • If you will already know a few people, and your new rendezvous buddy does too – you can make tons of interconnections and grow your offline network of bloggers (and friends).
  • New York City is full of bars, restaurants and shopping – all of which are great to experience with other people. Why not hit the town with your new aquaintences?

We don't want anyone to feel intimidated or hindered from attending the conference for fear of spending it alone.  In our experience (7 seasons of it) the conference has provided a wonderful enviornment for people to introduce themselves, make friends and make the most of their experiece. If you're a little shy, or just love having a buddy – this is a way you can ease into it all.


Digital fashion

To get your tickets, head to the Eventbrite page and buy either:

Regular One-Day Pass: $125

Regular Two-Day Pass: $185

Corporate/Non-IFB Member Tickets: $600

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7 Responses

  1. christin

    I think this isn’t good advice nor should anyone actually do it. Most bloggers also have full-time jobs and are very busy. They don’t want to get essentially spammed by other bloggers asking them for their time when they get nothing in return.

    • taylordavies

      Hi Christin,

      I’m not encouraging bloggers to spam each other. I’m suggesting that bloggers who are attending the conference make contact with other peer bloggers who are attending to meet up, say hello, and maybe sit together. Making contact with bloggers (via email or otherwise) is how we build community, start relationships and make friends. I’m sorry if you misunderstood my point – I hope this clears it up. Thanks, Taylor

      • christin

        Hi Taylor,

        Oh no, in no way am I saying that bloggers shouldn’t email one another and build their blogging circle, I just think that there needs to be a bit more consideration around reaching out. I am a blogger and have a lot of friends who are bloggers who receive emails that are basically asking them for the world, etc with zero consideration of their lives in general. I think reaching out to say hello & introduce yourself is fine, but you shouldn’t launch right into demanding tips and asking them to follow you back .

  2. Kathleen Lisson

    I understand why this post hit a nerve. I have formed a few relationships with other bloggers with similar styles and we enjoy encouraging one another via blog comments and twitter. I have also seen plenty of comments on my blog, other blogs and in my IFB email box that are little more than self-promotion and begging for bloglovin followers.

  3. Marissa

    She wasn’t insinuating that we email each other to promote our blogs, she was trying to say that we email each other to meet, experience the conference together, and maybe become friends. Where does she even mention self-promotion?