Bigger, Better, Bolder: Build Your Blog’s Framework With These 4 Pages

This is the seventh in a very exciting series we’re bringing to you on IFB in anticipation of the upcoming #IFBcon. Each day in the month of August, we’ll have a different post designed to help your blog become – you guessed it – bigger, better and bolder!

This topic may feel a little “back to basics,” for some of you, but creating a solid foundation of pages for your site is essential to your infrastructure – and if you've already got them set up, a little polish and shine before #IFBcon never hurt!

Your “Home” page is arguably the most important of all, but since it's pretty self-explanatory, we wont discuss it here. Just be sure that your header clicks through back to your main page, and that along the top of your blog, where your pages are listed, “Home” is first on the far left.

It's up to each individual to decide how many pages you feel you need on your blog. You may want to put your “about” information and “contact” info on the same page, and do the same for your FAQ and disclosure.  Just be sure that if you're combining that information, it's clear and visible with headings.


Oh you guys, the About page is so important. This is likely the first page that new visitors will check out, and brands will always go there as well. As Ashe mentioned back in January, writing the content for this page is both difficult and vital. The text you provide should be informative, to-the-point, and chock-full of personality. You may want to include a bit about your background, where you're located, how you define your style and what people can expect to find on your blog. (And possibly indicate these topics with headers.) Keep this page brief and entertaining – consider breaking it down into a bulleted list!


There are some varying schools of thought when it comes to how to let readers, followers and brands get in touch. Some are very pro “contact form” and some are very anti. From our viewpoint, it's better to create a separate email for your blog, that you can then feed into your personal inbox. Contact forms can be a huge deterrent because they can feel like they don't lead to a real person, and create an impersonal relationship between you and your readers.


Also known as “frequently asked questions.” Here's the page where you can cover a whole myriad of topics. Think about all the things you've been asked about your blog, by everyone. Where does the name come from? Why did you start blogging? What kind of camera do you use? You may also want to answer questions about photo credits and content sources here, as well as sponsorships, gifted items and advertising. An FAQ page is your sounding board to field common inquiries and hopefully minimize tedious email exchanges.

Policies & Disclosure

If you want to get more in depth than FAQ when it comes to how you work with brands, your advertising policy, and sponsorship details, you may want to devote a whole page to “disclosure.” This way your readers and potential partners have access to all the information about your policies. If you accept gifted items, post sponsored content and host giveaways, you'll want to have this.


As your blog grows and you develop a strategy with your content, you may need to add more pages, but these four should get you started. Eventually you may want a page that directs to your press coverage and collaborations, your outfit photos, video tutorials, etc.


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17 Responses

  1. Zoobia

    Great tips! After reading this, I’m definitely considering re-vamping my blog to include these pages. I’ve got “about” and “contact” pages, but not the rest.

  2. Maya B

    Love these tips! I’m quite new to blogging and I love reading all these more ‘starter’ tips. However I have these pages but for some reason they just don’t show up haha.

  3. moiminnie

    I think I’m covered for now, but policies and disclosure are not a bad idea at all! I’ll have to get down on it one of these days!

  4. Safia Michelle

    Really great info. I’ve had my little old blog for 3 years and I some of advice and insight I find here I would never have event thought. Thanks for posting, the tips really do help.

  5. Roisin Elizabeth

    Definitely agree that contact forms are impersonal! Also I really love FAQ pages since it does usually contain basic yet interesting info – sometimes more than about me pages do.

  6. Sharon

    I have actually slowed posting down and am using summer particularly, August to change the blog. I have all these pages except for a FAQ. I hadn’t even thought of including that page. Now, I have one more item to add to the list. As far as the About page. A friend (who was going to be a partner but plans fell through) wrote that page so, I created a Editor’s page to post my bio. I am debating whether to combine the two or leave as is.

  7. jewel

    You are so right! I JUST added about me page and it was difficult to write. I’m still thinking of doing some edits to it..

  8. Albina

    nice advices? but i don;t know how to design it and i’m not so good in programming

  9. Liya

    For now i have guest contirbutors, about & home < ?? yeah. I am still in the midst of making my blog better. Thx for the tips!

  10. Kristian

    Great info. I can’t tell you the number of times I’ve wanted to email someone but was unable to find contact info!

  11. Charley

    I have tried and have absolutely no idea how to add these new pages and make them accessible in menu form from the home page. I set my blog up on a self-hosted wordpress site – well, we’ve all done things we’ve lived to regret, right? It lets you set up new pages but they don’t show up on the blog’s homepage. Does anyone know if you need to have the site rebuilt for something like that?

  12. Vivian

    Great suggestions! I keep revamping my about page and I’m never happy about it! Do you think it’s fine to have policy faqs and about me all under the About tag? I feel like it’s useless having three different pages for so few content!
    I think I’ve managed to put everything nicely in my About page! Now I only miss some more nice pictures! Thanks thanks thanks for the inspiring suggestions you always give us! 😀 They actually help me moving forward everytime!

  13. Shayne

    I agree. I use all four of these pages. Regarding the contacts page, I think it’s vital to include not only an email, but also your Twitter, Facebook, Pinterest, etc.. Nothing is more frustrating than not being able to find your new favorite blogger’s Twitter handle.

  14. Bethany Durst

    after reading this im deff gonna add a FAQ page when i get a little older 🙂