We've mentioned how adding other elements to your blog can keep your brand exciting, and there's a new free tool on the web that can help you do just that.
Qwiki is a new interactive editorial tool that let's you incorporate other digital elements into video clips as a way to increase engagement with your blog's audience.
Basically a Qwiki video is like a visual collage, incorporating video clips, links, text, images, tweets, maps into one unified experience. You can narrate the video too, by using voice or visual narration.
Why it works for bloggers:
– You can showcase elements of your social media and reference previous posts with links within your videos, driving traffic to them.
– It's a way to incorporate something different and fresh into your content.
– It doesn't take any crazy filming equipment, you can do it with a webcam that's already built into your computer.
– Qwiki is looking to launch a mobile app this October so you can even create videos on the go, which will be useful for covering events or for travel posts.
So I decided to put Qwiki to the test, and created a Qwiki about IFB Con. (Please forgive my flubbing, I didn't have much time to practice my on-camera skills.)