We've talked about how important it is to know your niche and see what leaders are popping up within those fields. Now, we want to take it a step further and get to researching your blogging peers. Why? Because understanding how their blogs operate and what is working for them can give you greater insight into your own blog. Here at IFB, we look at a few different sources to give us inspiration. It keeps us evolving, growing, which is super important in this constantly changing industry. That whole “Bigger, Better, Bolder” is a real mantra in the office and when we look at how well other companies are doing, it only drives us to go bigger.
What should you be looking at and why?
Editorial content: Explore the editorial archives of your peer bloggers and take notes of what they produce. Do they post heavy content on Mondays & Tuesdays? Do they keep it light on the weekend? Do they mainly do trend roundups or personal style posts? What does their photography look like? After looking at all of their posts, you can see work works and apply it to your own blog.
Traffic: Set your own traffic benchmarks by reviewing the health and status of other blogs. Use Google Ad Planner or Quantcast to measure the stats of their blogs and see how they've grown in a set period of time. If a blog's traffic has tripled in the past three months, analyze the content posted in that time period and see what was different. Did they get a placement on another? Did they amp up their social media presence? Did they take on contributors? Looking at this information will give you the information to follow in their footsteps.
Social Media Presence: Watching what your competitor does on social media platforms not only gives you a heads-up into their brand voice but it also gives you an indication as to who they influence. Analyze how they speak to their consumers, how often they post, and then take that information into account when you are building out your own content. You don't need to copy what they are doing, but just take note and transform it to fit your blog.
Remember, analyzing the competition isn't about comparing your blog. Learn from others, get motivated to work hard, and achieve the kind of results your peers have. And, when you are at IFBCON, you can share with those peers how their blogs acted as role models for your own.
To get your tickets, head to the Eventbrite page and buy either:
Regular One-Day Pass: $125
Regular Two-Day Pass: $185
Corporate/Non-IFB Member Tickets: $600