Bigger, Better, Bolder: Get to Know Your Stats & Demographics

This is another addition in a very exciting series we’re bringing to you on IFB in anticipation of the upcoming #IFBcon. Each day in the month of August, we’ll have a different post designed to help your blog become – you guessed it – bigger, better and bolder.


digital marketing fashion


I know it's Saturday and all you want to do is cozy up to a few September issues, but now is the ultimate time get to know your blog's statistics. I know, it sounds intimidating and scary. I mean, numbers?! On the weekend?! Yikes. But I seriously encourage you to grab your coffee, sit down with your computer and open your Google Analytics account. Why? Because your blog's true potential lies in those stats. Those numbers are the lifeline of your blog and when you start to analyze them more clearly, blogging magic happens.

You ready? Ok, let's get going.


marketingThere are three main areas in your Google Analytics dashboard that are worth paying attention to in order know your audience:


1. Audiences: Breaks down your visitors and demographics and their overall behavior.

Within your Audiences tab, you can see where your audience is located, which allows you to tailor your content. Have a loyal UK following? Do your research into trends that are happening in the UK fashion scene or highlight UK influencers. Getting big in Asia? Analyze the Asian market and get to know their culture more. Have mainly 18-35 female readers? Study that group of readers.

2. Traffic Sources: Determines your traffic sources through Google Organic, Referral sites, Direct hits, Twitter, Facebook, Pinterest and more.

In traffic sources, you can see which social network is worth investing more time and what kind of click-through you are getting. For instance, if you have a heavy amount of traffic coming from Twitter and they are staying on your site for over 2 minutes, you should invest more time into developing better Twitter content. Or, if 5% of your blog's traffic comes from Pinterest, you make your Pins count and don't spend your entire afternoon pinning.

3. Content: Shows which posts and pages are garnering attention in the Internet and gives you a glimpse as to what your audience likes.

Your Content tab tells you which content is resonating with your audience. You may love a post but what about your readers? That isn't to say that if your readers don't love something, you shouldn't write it. But it's good to know what is working with your audience and what they love, so you can include more of it in your content.



So what can all of this statistical and marketing information tell you about your readers?

  • It tells you where your audience is.
  • It defines who your audience is.
  • It shows you what kind of content is working with your audience
  • It highlights where your audience is spending their time


All of this information is crucial to a blog's growth. It helps you show who your reader is now and indicates where you can grow.


Digital fashion

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image credit: Shutterstock


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11 Responses

  1. monja

    Im a huge fan of checking out the analysis and traffic.

    I feel it’s interesting to see what people actually like and what they tend to seek. Another factor I love is checking which country they’re all from. I find that helpful and it always makes me feel proud seeing people from a country far away checking out my blog. 🙂


  2. Emily Jenny

    I just started to use Google Analytics myself and I have to say it has broken down exactly what posts works and where my readers are clicking through to my website. I was using the simple blogger stats before but this is mush more accurate.

  3. FallForFall

    This is really helpful post. I just analyzed my Google Analytics using your guide and I was quite surprised! For example, I always thought I get more visitors from twitter than from facebook, but in reality, twitter numbers are nowhere close to the facebook ones!

    I’ll definitely have to pay more attention to facebook and better my twitter.

    Thanks for this post 🙂

  4. moiminnie

    This is all great but I feel like this post just teaches people how to cater to the market. Obsessing over stats and pushing yourself to write more posts about what people like is not the way to go. I think that’s exactly why we have so many blogs that started as fresh and innovative but turned out to be so generic and just like any other blog out there. It’s supposed to be all about writing about what inspires you and what you enjoy and if others like it, great! And if not just keep it up, there will be people who just maybe haven’t stumbled upon your blog yet. Just be yourself.

  5. Ana

    Where do you find your audience’s age and gender?
    I can only see the language and location in the Demographics section.
    Is there an add-on needed?
    Thanks 🙂 .

  6. Elina

    I definitely agree! These are great tips, and it’s important to pay attention to the stats, but I also don’t think that tailoring your content to please others is always the way to go. It kind of defeats the whole purpose of blogging for me, which is to write about what I love and be true to myself. 🙂

  7. Angelena

    I have to agree with Elina and Minnie. These are all helpful tips that definitely make sense and do work when put into practice but tailoring your content to purely be just like high traffic blogs strips yourself of your own integrity and originality at times. Especially if those blogs are purely photographic and not at all informative. If you can’t get popular with just being yourself then who are you REALLY as a blogger? It’s good to know what your audience desires of you… but it’s tiresome to constantly cater to what everyone else wants. What about what you want? Instead of only focusing on what is the most popular… I think we should make more attempts to make the less popular topics more interesting and more relevant to our audiences so they can experience something new and fresh. =]