Want to work with a brand on project? Want to be a part of the NYFW magic? Need to get a sponsor for the #IFBCON?
It's all about pitching. What is a pitch? A pitch is essentially an email that is sent to a brand's PR person or marketing contact that offers services or product from you. You would typically pitch a potential story angle like a blog review or campaign or even yourself as an “expert” who could provide insight. It sounds really intimidating and you may not know where to start but we're sharing our top tips for pitching here.
Appropriate for the upcoming IFBCON right? Right.
The anatomy of a successful pitch:
- Your name & blog's URL
- Your blog's numbers including monthly unique views, monthly pageviews
- Your social media accounts (all linked!)
- Your social media followers
- Your blog reader's demographics including age, sex and location
- The services that you would provide or the product that you are asking
How should you format your pitch?
Introduce yourself and your blog. Let this be brief and to-the-point. Explain how your blog differs from other blogs and what makes it special. Everyone has a niche and it's up to you to tell the PR what makes your blog special. Is it your content? Is it your reader demographics? Is it your social media accounts? Be clear and succinct!
Next, show your blog's value with its numbers. Every PR is very numbers-oriented. They want to know the ROI on your blog and a potential placement so be upfront and show what you can offer. To a PR, your blog is a marketing platform and they want to know why they should invest in it.
Include all of this information in a concise email that is no longer than four sentences. No PR wants to read through a long, winding email so keep it blunt and up-front. Show them the value of your blog with the information about and you are bound to get a response.
It's really important that, if you want to cover NYFW for your blog, you start pitching NOW to fashion brands. Find their contact information and follow the directions above. Fashion PRs are building invitation lists now so don't miss out! For more information on pitching yourself to brands, you can follow the directions previously posted on IFB.