Bigger, Better, Bolder: Learn How to Pitch Yourself

Want to work with a brand on project? Want to be a part of the NYFW magic? Need to get a sponsor for the #IFBCON?

It's all about pitching. What is a pitch? A pitch is essentially an email that is sent to a brand's PR person or marketing contact that offers services or product from you. You would typically pitch a potential story angle like a blog review or campaign or even yourself as an “expert” who could provide insight.  It sounds really intimidating and you may not know where to start but we're sharing our top tips for pitching here.

Appropriate for the upcoming IFBCON right? Right.


The anatomy of a successful pitch:

  • Your name & blog's URL
  • Your blog's numbers including monthly unique views, monthly pageviews
  • Your social media accounts (all linked!)
  • Your social media followers
  • Your blog reader's demographics including age, sex and location
  • The services that you would provide or the product that you are asking


How should you format your pitch?

Introduce yourself and  your blog. Let this be brief and to-the-point. Explain how your blog differs from other blogs and what makes it special. Everyone has a niche and it's up to you to tell the PR what makes your blog special. Is it your content? Is it your reader demographics? Is it your social media accounts? Be clear and succinct!

Next, show your blog's value with its numbers. Every PR is very numbers-oriented. They want to know the ROI on your blog and a potential placement so be upfront and show what you can offer. To a PR, your blog is a marketing platform and they want to know why they should invest in it.


Include all of this information in a concise email that is no longer than four sentences. No PR wants to read through a long, winding email so keep it blunt and up-front. Show them the value of your blog with the information about and you are bound to get a response. 

It's really important that, if you want to cover NYFW for your blog, you start pitching NOW to fashion brands. Find their contact information and follow the directions above. Fashion PRs are building invitation lists now so don't miss out! For more information on pitching yourself to brands, you can follow the directions previously posted on IFB.

Do you have questions on building a pitch? Share them in the comments section!

image credit: Shutterstock

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17 Responses

  1. TerranceJ

    Too many times, I’ve seen sample messages sent with spelling errors and little attention to the mechanics of a sentence. These are all great points to consider and I would even argue that these rules are appropriate for all professional correspondences (pitches, follow-ups, etc.)

  2. Glam Slam!

    I definitely believe making things very professional and intelligently written are very important. As much fun as it is (and in the end it always SHOULD BE), this is business and sometimes I think people forget that. I by no means am an expert at pitching and I’m still learning and have a lot to learn, but I believe remembering to be professional is important. 🙂

  3. Daisy Pena

    This was very helpful and I look forward to the day I can pitch a fashion brand’s PR person, though my blog is still brand new in terms of traffic and visitors. What do you suggest would be the minimum traffic stats/social media following one should have? I’m a Sales Exec by day, formulating a pitch comes easier.

  4. Becky

    It was great reading this article and all the comments I also agree with a few of the above comments. I have a relatively new blog and would like to know a rough estimate or ballpark of expected stats, followers etc to even start to “pitch” at a designer/brand etc. It makes sense that the bigger the brand, the bigger your blog has to be, but it would be helpful to know some numbers. Thanks!

  5. Maria V @CrashingRed

    Pitching also requires a lot of confidence as seriously, most of PRs are already working with bloggers. They have already a set list of invitees and to get in is EXTREMELY difficult. Especially if you’re pitching a big brand… its not that easy as it seems to be. Unless you’re getting hundreds of thousands views every month or have friends working in PR, you won’t get any great invites (or sponsorships) – big fat sad truth!

  6. Mignon @thechicspy

    This was a good article with great tips! Maria made good points as well. It seems as though only a handful of bloggers are being seen “on the scene” lately. But as blogging evolves, I believe that door will widen. I also think that brands are always looking for something fresh and new.

  7. Fashion-isha

    I just have to say I really love all the recent articles you’re posting giving us great tips to make our blogs successful. Thanks!

  8. Sabina

    Interesting article. Of course now I’m hoping these same rules apply to someone who’d pitch live illustrating of the runway and related scenes.

  9. TaniaPoli

    Great article, a lot of things to get on board. I’d like to comment on the traffic. I checked our famous bloggers (the likes of Susie Lau) and it turned out their average monthly audience is approximately 50K unique visitors. Even Bryan Boy has the same traffic. It’s still a lot of work. However it’s not millions. It’s reachable amount provided we work as much as they do and we’re as great as they are. So good luck everyone! xxx

  10. Mishka @heymishka

    Those commenting about the exclusive “scene” of bloggers getting invites and sponsorship deals forget that there are a ton of opportunities (not just with major glamorous brands) that you could take advantage of. What matters is not how massive the brand is or how glamorous the sponsorship appears in end result, but being on-brand with who you endorse or work with.

    There are plenty of smaller brands willing to engage in giveaways and sponsored posts among other things — if your blog jives with their product and you have some draw and talent (and follow the tips in this post), there’s definitely a shot. Being authentically excited about their product or service will also set you apart (and this will be organic in the exchange, it shouldn’t be something you try to force).