Bigger, Better, Bolder: 10 Ways New Bloggers Can Make The Most of NYFW

This is the next post in a very exciting series we’re bringing to you on IFB in anticipation of the upcoming #IFBcon. Each day in the month of August, we’ll have a different post designed to help your blog become – you guessed it – bigger, better and bolder.

You've bought your ticket to #IFBcon.

You've booked your travel and figured out where you're going to stay.

You're headed to New York City during one of the most exciting times of the year: New York Fashion Week.

Also, you've just started your blog. You're bright-eyed, bushy-tailed and full of all that unique motivation and excitement that comes with the beginnings of things. The conference will be a fantastic learning experience and a wonderful time to network and make friends, whether it's your first time or your seventh – but what about the rest of your visit? Whether you'll be in town for a week or just a few days, there are so many ways you can maximize your time in The Big Apple.

Even if you don't have a stack of fashion show invites or party RSVPs lined up, you can still have a fruitful, fashionable and amazing experience during NYFW. Here are a few ways to have fun, create content, make friends and soak up all that this crazy city has to offer.

1. Meet up with fellow bloggers. Whether you're reaching out to peers you don't yet know or meeting up with “Internet friends” or reuniting with those you already know – real-life get-togethers are one of the best things you can do with your time in New York. Organize a meal, a happy hour, a shopping excursion or a walk in Central Park – the options are endless. For location ideas, send out a few tweets for help or consult our go-to, New York magazine.

2. Hang out around Lincoln Center during show days. Whether you want to shoot some street style or just people watch, you'll spot more than a few models, fashion editors, bloggers and celebrities. We encourage you to practice your street style photography here – most show-goers are hoping or expecting to have their photo taken, so don't be shy! (And it will make for excellent blog content.)

3. The same goes for NYFW's smaller, downtown hub – Milk Studios. You can grab a coffee at Blue Bottle and play “name that model” as you casually loiter against the brick wall on West 15th Street. This is another great opportunity to shoot street style – and keep your eye our for Bill Cunningham riding by on his bicycle!

4. Take a few notes and ask if you can take photos as you explore NYC's boutiques and shops. (You'll find some of the best shopping in the word just steps from the IFBcon venue at 82 Mercer.) Do a few short write ups or reviews of your favorite stores or create a shopping guide for your blog. Your readers will appreciate the info and be excited to hear about your experiences.

5. Attend Fashion's Night Out events. FNO parties are mostly open to everyone, and can be seriously, seriously fun. You can plan out the stores and locations you want to visit on FNO's official site, as well as get the scoop on which big names will be where. Whether you want to join the madness and crowds uptown at Barney's, Bergdorf's and Sak's or shimmy down the streets of Soho to try and find something more low-key, there's a fun and fashionable party at just about any shop, to suit any mood.

6. Reach out to your PR contacts from past projects. Many agencies are based in NYC, and you never know if they might be able to link you up with a fun event, preview or show. You'll want to strike a balance between pitching yourself and politely inquiring about events with this email. As always, be brief and curtious!

7. Shoot daily outfit photos around the city. Here's where those meet-ups can also come in handy! Whether you use them for individual posts or create a trip diary, it's a great opportunity to jazz up your outfit posts and show your readers a slice of your New York City experience. (There are cool locations everywhere – from The High Line to Washington Square Park, the cobblestone streets of Soho and the West Village or community gardens of the East Village, just for starters…)

8. Create a personalized city guide based on your trip. Keep notes, business cards and images of all the places you go. From restaurants to shops, parks and museums – you and your readers will enjoy seeing the highlights of your trip.

9. Visit at least one of the many, many museums in the city. From art to history, science, sex and tenaments, there's a museum to excite anyone here. Take a break from the fashion madness to explore, wander and lose yourself. Whether you want to gaze out over Midtown and Central Park from the roof of The Metropolitan Museum of Art or see all those incredible dinosaur skeletons at the American Museum of Natural History – you'll be inspired and invigorated, we promise.

10. Hit up a flea market. There are multiple flea markets all over Manhattan and Brooklyn, and they're a treasure trove for vintage pieces, people watching, great food and street style potential (to shoot or get snapped yourself). (A few examples are: The Brooklyn Flea, The Annex at West 25th or Hells Kitchen and GreenFlea.)


What else are you planning to do during your trip to NYC? Share your best and most fashionable tips in the comments!


Digital fashionTo get your tickets, head to the Eventbrite page and buy either:

Regular One-Day Pass: $125

Regular Two-Day Pass: $185

Corporate/Non-IFB Member Tickets: $600

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3 Responses

  1. Laura

    Thank you IFB for all the great ideas during NYFW. I especially agree with tip number one, connecting with other bloggers. It’s nice to know that I’ll have friends to meet when I go. See you in September!

    Sheryl – can you request an invite before hand?