Wake Up Round Up: Brands And Their Social Media Strategies

“Perhaps it’s the ‘Pinterest Effect’ – the social media network that is all about the visual side of life, but more and more brands, especially the big boys on the brand block, are joining Instagram.” [Forbes]

“Omnichannel experience. Those are the two words Bergdorf Goodman’s social-media manager Cannon Tekstar Hodge used to explain the success of the retailer’s digital and social-media strategies. Last year, Bergdorf’s took the 22nd spot in New York University think tank Luxury Lab’s second annual Digital IQ Index that ranks specialty retailers according to online competence.” [WWD]

Helen Gurley Brown, author of Sex and the Single Girl and influential editor of Cosmopolitan, died yesterday at the age of 90. Named editor-in-chief of Cosmopolitan in 1965, Brown is credited with saving the magazine from Hearst’s chopping block by introducing frank cover lines, hunky centerfolds, and content that focused on sexual and professional empowerment. [The Cut]

Is Micahel Phelps farting next to that Louis Vuitton bag? [Fashionista]

“In spite of Hairgate 2012, she's just being Miley. Unfortunately for her career, her new do may inhibit her from being anyone else. Here's a few people she can convincingly play now, should the time come.” [BuzzFeed]

Superdry's co-founder, Theo Karpathios, abruptly quits. [Reuters]

Jane Pratt, forever a teenager. [The Cut]

[Image credit: Shutterstock]

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