Bigger, Better, Bolder: 3 Ways To Stay On Top Of Your Niche

This is the next post in a very exciting series we’re bringing to you on IFB in anticipation of the upcoming #IFBcon. Each day in the month of August, we’ll have a different post designed to help your blog become – you guessed it – bigger, better and bolder.

For those bloggers focused in on a specific niche, it's important to establish yourself as an expert on the subject (especially if you want to impress other bloggers at IFB Con!). So, how does one build up their credibility about a topic? We have some tips here for you:

1. Google Alerts

Google Alerts can be a helpful tool in finding all things that pop up on the internet about your niche.

They are fairly simple to create and manage: first start off by going to Google Alerts. Then think about all the types of search terms that my apply to your niche. Perhaps you are a fashion blogger interested in hats, then you might want to enter search terms such as “fedora,” or “hat trends.”  You can then specify where you want your sources to come from (whether it be other blogs or videos), how often, and how many. If you are really obsessed with your niche, you might want to use a daily search to receive all results — however, for some it might be a little overkill. At the same time, pay attention how often your blog shows up under your Google Alerts.

2.  Streamline your news intake

Another way to easily stay focused on what's happening in your niche is by streamlining where you news comes from. First, figure out what platforms you use to get your news. Is it Twitter? A Google Reader of websites? etc.

Then, find sources within your preferred platform that talk about what you are interested in. For example, if you were frequently talking about China and fashion blogging, you would probably want to stay up to date with Women's Wear Daily's “ChinaFile” column. Another example could be if you were talking about editorial styling, you may want to follow Mary Alice Stephenson on Facebook.

In a nutshell, you want to carve your niche into your daily news intake so that it is readily and easily available.

3. Stay in tune with other writers, editors, or bloggers, that also explore your niche (or maybe a variation of your niche). 

In most cases, it's worthwhile to stay on top of other writers that also cover your niche. The main reason being that because you're only human and not a 24 hour internet-scanning robot, it's possible there will be a time that another writer might pick up on something you missed. Sure, you may consider them competition, but in order to stay ahead of the game within your niche, you need to know what other voices are saying.

What are some ways YOU stay on top of your niche?


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7 Responses

  1. Marianne Krohn

    I’ve never considered focusing on a specific niche. I love reporting on everything I love too much. Then again, I’ve only just started blogging and I’m no where near building my existence on it. But I guess one way to become successfull in blogging is (like everywhere else in economics) by finding a niche no one else has discovered yet…

  2. Márcia Eliasson

    Hi Marianne Krohn,

    I also write about everything that inspires me, without focusing in a specific niche. But I understand that focusing on a niche will become the natural way. I don’t believe that we can find a niche that wasn’t discovered, but I believe that we can work on an existent niche in a different and unique way. People gain confidence when they compare, and we gain audience when they find out that what we do is better.

  3. Natasha - SNOWBLACKBLOG

    I feel like I am still trying to find my niche. I love fashion and experimenting with different looks, so it’s not like I focus on ONE particular fashion style and focus on just that, which would make it easier, but I love experimenting with trends. I try and make particular days be about makeup, and at the end of the day that’s what I am doing.

  4. Shalanda

    I am still trying to find my niche. It’s hard because I love everything girly! Great article especially the part about streaming line your news. The amount of voices and ideas can sometimes be overwhelming.

  5. Kathleen Lisson

    I am a hat blogger and love google alerts – I have alerts for New York-based milliners as well as the top international hatmakers. I keep my pulse on the top trends by scanning the most popular posts on Bloglovin and following Youtube channels like FashionTV.
    I promote other bloggers when they wear hats by tweeting about their post on my twitter – @thatsaprettyhat
    At the end of the month I do a blog post recap of my tweets for the month and I am sometimes surprised to see a trend I hadn’t noticed on a day to day basis – like Panama hats w/ brightly colored outfits.
    I would also absolutely advocate for following the twitter accounts of brands that sell in your niche. I have made contacts with designers as well as received several retweets.
    Hope my experience helps other bloggers!