Are you sick of using the same photo filters as everybody else on Instagram? Are you tired of looking like a hipster? Normalize, the anti-Instagram photo app, is here to help.
Normalize takes your photos and automatically improves them. Says the app's developer Joe Macirowski, “The smart algorithm that powers Normalize automatically improves your photo without you ever having to make tedious manual corrections.”
Not only does it improve your photos, it restores them back to an unfiltered state. According to their description on iTunes: “Normalize is the no-button solution to bad photos. No ‘Exposure' of ‘Contrast' sliders. No graphs. No color wheels. No confusing controls whatsoever. This isn't like other ‘auto-enhance' apps. Whether filtered by another app or shot and turned out yellow or too dark, Normalize turns a photo to what it's supposed to look like.”
On the notion of being anti-Instagram Macirowski wrote to Mashable, “Instagram certainly isn’t new, and it’s actually an app I enjoy, but every now and again, I encounter a picture in the ‘real world' (AKA, any site outside of Instragram) where someone decides it’s a good idea to use it when trying to take a picture of something they’re legitimately trying to show.” He continued, “Something had to be done.”
While Macirowski claims that it will return a photo back to a “normalized” state, when it comes to its functionality, it seems like the app is still working out a few kinks.
For example, you need to import photos from your library, according to Mashables's report — meaning you can't take photos from other apps, such as Instagram or Hipstamatic. Therefore, you would need to screenshot, save, and crop any photos from your friends' feeds in order to use them with Normalize.
It seems like Normalize's best quality is enhancing original photos, without making them “hipster.”
Here are some examples from Mashable's experiment — it seems that some photos worked well, while others turned too blue. The top photos are the original filtered photos, the bottom or the normalized ones:
FYI, it's also ninety nine cents. (Instagram is free.)
What do you think about an app to “normalize” your photos? Have we become too obsessed with the “hipster-ness” photo quality of Instagram?