Bigger, Better, Bolder: Test Out A New Medium On Your Blog

This is the next post in a very exciting series we’re bringing to you on IFB in anticipation of the upcoming #IFBcon. Each day in the month of August, we’ll have a different post designed to help your blog become – you guessed it – bigger, better and bolder.

We're nearing the end of this marathon of a post series – it's the first day of the last week! That means it's time to really push it – do your best, work your tip-tapping-click-happy fingers to the bone to get your blog in the best shape possible before IFBcon. Think of it this way – this week's content will be the first thing that anyone you meet at the conference will see when they go to your site…

So why not make it something really unique? Now is a great time to try out a new medium or play around with the voice on your blog, and see how it resonates with your readers. Experimenting is exciting – and you never know – you might end up discovering a fantastic new side to your blog (and yourself).

No idea where to start? No problem. Here are just a few ideas to get those gears turning…

Video: This is a tough and daunting medium for a lot of people, but there are now so many tools that make video for your blog (and social media channels) easy, fun and sharable. From apps to tools to tips, here are some links to get you started.

Make a Gif: Gifs are becoming sort of the Internet trend-du-jour among the fashion set, especially on Tumblr. Why not turn outtakes from an oufit post or street style shoot into an animated image that's sure to surprise – if not totally delight – your readers.

Outfit posts: If your blog content usually sticks to non-personal style, your readers might really enjoy an occasional peek into your spin on the topics you blog about. You may be camera shy, but you also may find the support from your followers and readers encouraging. From photographing to promoting, we've got you covered:


Street Style shots: Bring your camera and your trend-spotting eye to the conference! Take photos of fellow bloggers and attendees at the conference, get their card and link to their blog when you post! It's a great way to do some follow-up networking and build relationships. Before the big day, why not warm up with some practice in your city?
Even after you've gotten comfortable in your niche and established what kind of blogger you are, don't be afraid to throw your audience a curve ball and change things up a bit. You never know what you're capable of or what your blog might benefit from – until you try!

Digital fashionTo get your tickets, head to the Eventbrite page and buy either:

Regular One-Day Pass: $125

Regular Two-Day Pass: $185

Corporate/Non-IFB Member Tickets: $600

Leave a Reply

Your email address will not be published.

7 Responses

  1. Kathleen Lisson

    I really enjoy making videos for my blog. I would like to follow other bloggers on Youtube for inspiration! Let me know if you have a Youtube account – send me an email on Youtube so I can subscribe to your channel.

  2. Bronwyn Seier

    I have always wanted to incorporate street style in my blog. For some reason, I’ve felt a little awkward and shy about asking strangers if they want to be photographed. I’d like to see some tips and tricks for going about a professional confrontation when it comes to getting strangers to agree to be on my blog.

  3. Stephanie Maguire

    I’m actually an art student and I enjoy designing my own outfits from time to time, so I’ve decided that I’m going to start to scan and post them along with my general fashion posts. Even though I’m incredibly new to the fashion blogosphere (I only created my first blog post on the 27th August, 2012), I’m hoping that the readers that I receive in the future will appreciate my creativity and what I bring to the table.

  4. Toni Styles

    It’s so funny – I really mean to incorporate video content into my blog, but I always chicken out. There’s just something about a camera being around (in my face) that’s make me freeze up. I just need to go for it and vlog throughout my day. I started a youtube channel with one short, not so “silly” video lol – so I’m halfway there I guess. <3