Bigger, Better, Bolder: Strengthen Your Online Profile

This is the next post in a very exciting series we’re bringing to you on IFB in anticipation of the upcoming #IFBcon. Each day in the month of August, we’ll have a different post designed to help your blog become – you guessed it – bigger, better and bolder.

One thing that become blindingly clear as you entrench yourself deeper and deeper into fashion and style blogging – is that it's so much more than just blogging. In the blogging dark ages (2006?) there weren't too many other places to digitally socialize online except for forums and chats and comments within blogs. Fast forward to today and trying to name them all is enough to make your head spin.

Today's Bigger, Better, Bolder post is aimed to help you sort through all these platforms and channels to develop a more strategic approach to building your online profile. Or, if you're already everywhere, streamlining your energy and time-management so that you're getting the most bang for your pin, tweet, like, hype, pose, etc.

When building your online profile around the web, ask yourself a few questions about each platform first:

  • Are other bloggers I know or admire on this site?
  • What do I want to get out of my use of this platform?
  • Is there a lot of potential for interaction with peers and readers?
  • Does this platform have the potential to drive traffic back to my blog?

 

While you can't get everything from one platform, deciding which ones will deliver what you want will help you focus. For each of us this decision will be different – because we all have different goals and motivations behind why we blog.

Twitter:

Traffic? Yes.
Engagement? Very high – with retweets, @ replies, favorites lists and hashtags.
Monetize? Potentially – with affiliate links.

Facebook:

Traffic? Yes.
Engagement? Potentially high – with comments and likes.
Monetize? Potentially – with affiliate links.

Pinterest:

Traffic? Yes.
Engagement? Low – with repins, likes and comments.
Monetize? Potentially high – with affiliate links.

Instagram:

Traffic? Only if you include your URL and post the image to Twitter, Tumblr or Facebook as well.
Engagment? High – with photo sharing, likes, comments and hashtags.
Monetize? No.

Lookbook.nu:

Traffic? Yes, but difficult.
Engagement? Sort of – you can comment on & “hype” peoples looks.
Monetize? No.

Tumblr:

Traffic? Yes.
Engagement? Potentially high – with question & answer, notes and likes.
Monetize? Potentially – with affiliate links and banner ads (coding skills required for ads).

Blog comments:

Traffic? Yes, but tricky (you've gotta be tactful!)
Engagement? High – can get conversations going with other readers and bloggers.
Monetize? No.

Once you know what's important to you, you'll be able to better allocate your time. Perhaps you're on-and-off twitter all day, using both your phone and computer. You upload one or two photos a day to Instagram and browse your feed two or three times. You Pin for 5 or 10 over the course of a day, and spend maybe 30 minutes commenting on blogs. (Let's not even talk about how much time some of us spend on Facebook…) That's already a lot of time and energy. If all that time isn't bringing people to your blog or helping you build relationships or at least bringing you some joy – what's the point?

Being a part of these different sites and platforms is an integral part of participating in the blogging community as well as growing, networking and potentially monetizing your efforts.

 

How do you manage your time online? Which channels do you spend the most time on?

 

Digital fashion

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9 Responses

  1. Sarah's Real Life

    I try to space out a bunch of tweets throughout the day. Unless a brand retweets me, I don’t get a ton of traffic from Twitter. However, since it’s so easy to do on my phone that it’s not really much wasted time. I’ve noticed that I get lots of traffic from my blog from commenting on other blogs, but only when my comments are (a) funny or (b) somehow unique to what other people are saying. So for me it makes more sense to spend time coming up with good comments!

    Sarah’s Real Life

    Reply
  2. the zero winter

    This is a nice, straightforward breakdown of each platform’s potential. I find that leaving blog comments, especially when I’m the first to comment, brings in the most traffic. Search engines bring a lot of traffic too, but then the tricky part is getting first time visitors to stay.

    Reply
  3. Corleen

    I find that I get the most engagement from Twitter and it’s quick and easy to do at night or during the day. It’s the one place I’ve been able to interact with brands as a very new blogger.
    I find Facebook to be effective for networking with boutiques who aren’t always as Twitter savvy. It’s also great for interacting with readers, although I’m not sure they always go back to my blog posts.

    Reply
  4. Emily

    So interesting.. I do love Twitter, though! Follow me here (if you want!): twitter.com/eber57

    xx

    Reply
  5. Kathleen Lisson

    I watch and comment on about 5 videos on Youtube every day. Right now I am looking for more fashion bloggers to follow on Youtube. I follow Hello Style and Fashion TV, as well as my favorite brands and hatmakers from around the US. Following Wendy’s Lookbook is how I first discovered the world of fashion blogging. Youtube has been really valuable for me in my search for hat fashion news and trends.

    I follow the local news on Twitter, retweet news from milliners and tweet my favorite fashion posts from other fashion bloggers on Twitter.

    I follow my favorite blogs on my Facebook brand page and comment on their statuses. I am just getting started with my page on Facebook.

    I visit and comment on every blogger’s blog that leaves a comment on my blog, as well as comment on my favorite fashion blogs.

    That’s a Pretty Hat
    http://thatsaprettyhat.blogspot.com

    Reply
  6. moiminnie

    I don’t really think commenting on blogs can increase your traffic that much; no one is there to read previous comments, but only to leave theirs. Facebook, Twitter and Tumblr can be a great sources of traffic for your blog, but if used right. It’s tricky balancing out your posts and trying not to be spammy, while informing your followers you have a new post up on your blog. It’s a trial and error process and there’s no right recipe on how to do it.
    .
    http://www.moiminnie.blogspot.com
    xx

    Reply
  7. Emily

    Hey guys! So I don’t know if you know, but I’m an aspiring comedian and I need YOUR help! Basically I really want to apply to become a potential member of “WitStream”, which is a Twitter based comedy circle/group of comedians who tweet absolutely hilarious things. It’s totally interactive, which is one of the many things I admire about it. HOWEVER, under the guidelines of acceptance, you have to have at LEAST 200 followers before you send in your application — I have 86 followers. I’m not a famous celebrity, obviously, so I really have no way of acquiring this many followers on my own. What I am asking you guys is, if you have a Twitter, to please check mine out HERE [www.twitter.com/eber57] and if you enjoy my tweets, to follow me. I do admire and respect EVERY single one of my followers and, in the past, when I’ve asked you guys for help you’ve always been there for me.

    In summary, it would really mean the world and a half to me for you guys to read this and follow me on Twitter [www.twitter.com/eber57]. This is my dream and I don’t know of a more accepting and loving group of individuals as you guys. If you could please reblog this post and send it around it your friends it would be so kind of you.

    Anyways, thanks for sticking around to the end of this post (I know it’s long!). I really hope that together we can get me to 200 followers! Thank you guys SO much, in advance. I love you all.

    XX, Emily

    [www.twitter.com/eber57]

    [www.twitter.com/eber57]

    [www.twitter.com/eber57]

    [www.twitter.com/eber57]

    [www.twitter.com/eber57]

    Reply