Your IFBCON Game Plan & Two-Day Agenda


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With only 6 days left, we're in the homestretch of IFBCON and we know you all are eager to hear about the conference's schedule. Which panel is going when? What breakout session should you attend? And, most importantly, where’s the after-party? We're answering all your questions and more! (PS: Have you got your tickets yet?)


Sending out a huge, special thanks to our #IFBCON Sponsors: MailChimp, Lockerz, Rakuten Linkshare, Glimpse, bareMinerals, Uncommon, ShopStyle, Saks Fifth Avenue, Channel Nine for Nine West, Kmart Fashion, Stipple, Chromatic Gallery, Qwiki, Netrobe VitaCoCo, Thompson Hotels, Monster Products, Stoli, Style for HireJulep, People Magazine, MediaBistro, HelloStyle, Warby Parker, Magnolia’s Bakery, COTY Prestige, ONA Bags, OpenSky, Foley & Corinna, and Luna Bars.


Day One, September 4, 2012


8:30am Registration

9:00am Welcome by Founder Jennine Jacob @thecoveted

9:30am Panel 1: The Future of Digital Fashion Brought to you by ShopStyle

Moderator: Lauren Drell from Mashable @drelly
Christine Ng, ShopStyle @ShopStyle
Mary Alice Stephenson, Fashion & Beauty Expert @MaryAliceStyle
Scott Lipps, One Management @ScottLipps
Andrea Lavinthal, @AndiLavs
Andrea Derricks, L2 Think Tank @L2ThinkTank
Carla Dunham, Saks Fifth Avenue @Saks
Karen Robinovitz, Digital Brand Architects @therealDBA
YM Ousley, Signature9 @Signature9

11:00am Break

11:30am Getting a Book Deal: Q/A Session with Jenni Radosevich by @ISPYDIY

1:00pm Lunch

2:00pm Panel 2: Business of Blogging Brought to you by Stipple

Moderator: Lindsey Calla @SaucyGlossie
Rey Flemings, Stipple @Stipple
Carol Han, CA Creative @carolhan
Jessie Artigue, Style & Pepper @styleandpepper
Alicia Lund, Cheetah is the New Black @CheetahisNB
Krystal Bick, This Time Tomorrow @krystalbick
Erin Hiemstra, Apartment 34 @apartment_34

3:30pm Break

4:00pm Panel 3: How to Make Friends and Win Readers

Moderator: Sade Strehlke @icon_concierge
Nicole Warne, Gary Pepper @garypeppergirl
Samantha Lim, Fashion Indie @FashionIndie
Sydney Liann, Daybook Blog @SydneyLiann
Carolyn Hsu, Daily Obsession @tdailyobsession
Kate Arends, Wit & Delight @katearends
Elise Yetton, Pennyweight @pennyweight

5:30pm Keynote with Derek Blasberg @derekblasberg and Coco Rocha @cocorocha

7:00pm The Official #IFBCON After-Party at 60 Thompson brought to you by Monster Products and Stoli at 60 Thompson’s prestigious rooftop deck in SoHo.

Day 1, Breakout Sessions:

9:30am Becoming a Better Writer with Chelsea Burcz @ChelseaBurcz
11:30am The Easiest Way to Create Video Brought to you by Qwiki @Qwiki
2:00pm Optimizing Your Blog with SEO with YM Ousley @Signature9
4:00pm Ownership in the Digital Age Brought to you by Stipple @Stipple

Day Two, September 5 2012


8:30am Registration

9:00am Welcome by Founder Jennine Jacob @thecoveted

9:30am Panel 4: The New Entrepreneur
Brought to you by Rakuten Linkshare

Moderator: Nichelle Pace @StyleMom
Scott Allan, Rakuten Linkshare @LinkShareBlog
Katie Armour, Matchbook Magazine @katiearmour
Taylor Sterling, Glitter Guide @GlitterGuide
Eddie Newton, Mister Newton @misternewton
Katie Rodgers, PaperFashion @PaperFashion
Kendi Skeen, Kendi Everyday @KendiEveryday
Michelle Madhok, SheFinds @SheFinds

10:30am Break

11:00am Panel 5: Journalism vs. Blogging

Moderator: Susan Cernek @GlamourMag
Kelly Framel, The Glamourai @TheGlamourai
Eva Chen, Teen Vogue @EvaChen212
Kerry Folan, Racked @Racked
Wendy Brandes, Jewelry-Maker @Wendybrandes
Lily Mandelbaum and Elisa Goodkind, Style Like U @StyleLikeU
Kim France, former EIC of Lucky Magazine @KimFranceNYC
Meaghan Mahoney Dusil, Purse Blog @PurseBlog

12:00pm Mastering Pinterest: Q/A Session with Pinterest and Kate Arends @katearends

12:30pm Lunch

1:30pm Keynote, Iman @The_Real_Iman & Dana Randall @BBTF_Dana from Built by the Factory, Interviewed by Peter Davis @PeterDavisNYCfrom Scene Magazine

3:00pm Break

3:30pm Panel 6: Bringing Bravery Back to Blogging

Moderator: Nicolette Mason @nicolettemason
Gabi Gregg, Gabi Fresh @GabiFresh
Charlotte Cowles, NY Mag’s The Cut @TheCut
Karley Sciortino, Slutever @Slutever
Bri Emery, DesignLoveFest @DesignLoveFest
Nate Erickson, GQ Magazine @NateErickson

Day Two, Breakout Sessions:

9:30am Video Blogging 101 by Hello Style @HelloStyle
11:00am How to Get a Job in Social Media  Brought to you by Chromatic Gallerie @MediaBistro
12:30pm How To Shop Your Closet by Style For Hire @StyleForHire
3:30pm Creating Your Media Kit with Jennine Jacob  Brought to you by Netrobe @netrobe @TheCoveted


Which panel are you most excited to see? Who are you eager to meet? Share in the comments and don't forget to get your tickets!

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4 Responses

  1. Caity @ Moi Contre La Vie

    I cannot wait to hear the three keynote speakers! I was thrilled when Iman was announced, but Coco & Derek as well? CANNOT. WAIT.

  2. The Bowery House – Katie Kinsley

    […] While in New York this week, I stayed at The Bowery House in the Nolita neighborhood. It was smaller than expected, but cute. I got over the smallness because of the price – very affordable – and it was located a few blocks from where I needed to be (82Mercer) for the IFBCON. […]