Around the IFB office, our favorite Facebook pages actually have nothing to do with fashion and everything to do with two middle-age actors who have embraced Facebook in their own, unique (and hilarious) ways.
These two Hollywood legends have managed to do something not a lot of celebrities on social media have: They're creating unique, personalized and very silly content with a tendancy to go viral. Using anecdotes, updates, photos and memes, these two make your “like” worthwhile.
How Steve shares:
He frequently uploads personal photos, both new and vintage, (like this one, with three of my other favorite comedians and actors of all time.)
He's not afraid to make fun of himself (his self-awareness is key).
He also posts some of his favorite tweets and replies from his @stevemartintogo account – crossing platforms!
How George shares:
George loves a good Internet meme, and humor is usually the name of the game.
He takes submissions from his fans and followers and shares them on his page.
His posts are more about sharing things he and his followers have found, and a little less about his personal ventures.
He usually posts a few times a day.
At the moment, George Takei has roughly 2.5 million fans, and almost 3 million “talking about” him. That means his posts are extremely viral. Mr. Martin has over 200 thousand likes, with around 53 thousand people “talking about” his content.
So what's the take-away from these two? Have fun with social media! Be silly, share things you like, and invite your followers to submit posts as well. If comedy isn't really your forte, share all kinds of posts and photos from whatever interests you. Maybe it's travel, maybe it's cooking – be creative! While you may not skyrocket to over 2 million follows, you'll establish a fun, authentic voice through Facebook.
[Image credits: George Takei's Facebook and Steve Martin's Facebook.]