What Womenswear Bloggers Can Learn From Menswear Bloggers

The role of men in the fashion blogging industry is something I've been fascinated by — they have been noted as the “secret sauce” behind the lens (often as the boyfriend taking the glorified photos of ladies on the street) — but a growing number of men have been stepping in front of the camera, albeit, in a much different way.

When you read a menswear post (written by a man) it's like reading a short piece of literature. They talk a lot about what makes the item “special” — whether it involves a backpack inspired by a mountainside in Colorado, a fedora hand-crafted from an elderly milliner in Spain, or a one-of-a-kind bar of soap made only from salt and the spirit of the sea. The who, what, where, and when, all lead to the why-this-is-the-greatest-product-of-all-time. Clothing, grooming products, and accessories are all considered an investment, and the thought process behind purchasing and using the product is revealed.

Furthermore, if you were to put the top ten leading womenswear fashion blogs and the top ten leading menswear fashion blogs side by side, the  disparities are not so much in the photos or design, but mostly in the writing. It seems the guys are far more insightful in their analysis of clothing. Why is this?

If you think about how many menswear writers dissect each and every detail of fashion, the process is not unlike a dude inspecting motorcycle parts, or piecing together the perfect Fantasy Football league, or playing a video game with intricate weapons and codes — the pieces go together to make a whole outfit, it's logical. 

On the other hand, women seem to be more engulfed in how fashion makes them look: longer legs, a slimmer waist, a rounder bottom.

The approach of how men and women talk about fashion is the key difference between men bloggers and women bloggers, says Justin Livingston of Scout Sixteen, a blog that highlights Livingston in both men's and women's apparel. “Menswear bloggers understand the power of verbiage with male customers. Generally, men want to know how a product appeals to their sense of touch: how does it fit, what is the fabric feel like, should it be tailored, etc. Women focus much more prominently on the visual aspect of a piece – which is why women's fashion bloggers regularly succeed with heavier focus on imagery rather than descriptive content.”

Rachel Seville, the personal style blogger behind Pizza Rulez and the resident “lady voice” on menswear-focused website Four Pins, agrees, “Womenswear blogs seem much more image-driven to me, while men seem eager to explain what it is we're looking at and why they're showing it to us (which perhaps explains the runaway success of Pinterest among women, while it's been slower to catch on with men?).”

“Menswear bloggers also tend to be more straightforward with their posts,” wrote Dustin and Anthony, the couple behind the menswear personal style blog Closet Freaks, in an email. “This is a blazer. This is how its made. This is why it's high quality. This is why you should wear it. Female bloggers tend to have more fun with their posts, really letting their personality and enthusiasm for their outfits shine. Maybe its because men aren't ‘supposed' to be excited about fashion.”

So if men aren't ‘supposed' to like fashion, is their logical and factual writing a reaction to this stigma?

“A lot of menswear bloggers still seem to be on the defensive as soon as they're out the gate, as if they're trying to justify their interest in clothing to everyone (this is frequently masked as braggadocio),” says Seville. “Women are much more comfortable photographing themselves like, ‘Look at me in the street, wearing this amazing outfit, looking rad, having a better time than you.' It's OK to love clothes, guys! It's video games we should be worried about.”

But while their writing might be stemmed in an effort to preserve masculinity, it's still quality writing — which leads to the question: in an over saturated womenswear fashion blogging market, will the menswear-type of writing be something women will eventually adopt to set themselves apart?

Livigston thinks so,”Womenswear bloggers will find their content effortlessly rounds out when they dedicate equal focus on imagery and descriptive content. Menswear bloggers have had a better grasp of this in the past but I truly believe women are on the rise – reshaping the way their female customer base approach shopping. It's not longer about the ‘look' of a piece, it's hitting the other marks: where was it made, what's the fabric, how is the fit, etc.”


What do you think about the differences in how womenswear and menswear bloggers write about fashion? Do you notice a difference?


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8 Responses

  1. moiminnie

    I was really surprised while I was reading this because I guess I’m a guy, judging from this post 🙂 I always describe my images, because people are different – not everyone will see what I see in the photograph. And it’s a great way to guide readers’ attention to what you want to point out in your post! I also think if someone’s reading your blog, they want to know your feelings, your opinion, your view on things, and it’s really easy to share that in your writing!

  2. Zamri A.

    I can see somewhat the truth in the statement that men tend to write more about the experience, the fabrication, the fluidity of the fabric, etc rather than visual aspect only. Visual aspect is great, coz it leads to the ‘wanting’ to have the product, luring people to drool over, and make people dream; yet the ‘story’ about the product sometimes make things even livelier. But whatever it is menswear and womenswear blogging genre seem to agree on one point – it’s okay to like fashion. It what made life more interesting… 🙂


  3. Kimberly

    Interesting. For me personally when I “read” style blogs I…don’t. I scroll past almost all of the text with the exception of wardrobe credits, and that’s only if I’m truly interested in a specific item.

  4. Tiffany

    Love the idea, I’ve never actually given it much thought. I love the way men write in magazines as it’s very clean in style, it makes sense that they tend to blog in the same way.


  5. matthew wong

    Good Read.! I have to agree with Chelsea that the way men and women write when it comes to Fashion Blogs are completely different. As a male fashion blogger myself I do tend to talk about what makes that “item” so special.

  6. Off_Glass

    Very interesting read! My blog is a duo partnership with a feminine and masculine perspective. We are only a year into blogging but over that time we’ve noticed that we receive heavier female readers than males. My partner thinks my “voice” is preferred over his judging from our stats on posts. However, I love his writing I just think ladies do more blog reading than the guy’s do. No? Yes? Not sure really. We’re still researching to master our concept.

  7. Fabiola Di Fernandes

    I am a woman and I have been blogging for the dudes next door for the past 6 years and for me what they most want is good information about what, where, when and how to wear whatever. And they want that delivered in a straightforward way with images to illustrate well that.

  8. Khanh Nguyen

    I never really thought about how I write compared to female bloggers. I guess much like reality I’m a blend of both hyper masculine with a little bit of artsy. It’s funny you mention we are usually behind the lens because my gf is the one taking my pics.