Guest Post By Amber Alexander, Beauty & The Street
Nowadays, image is everything. From your blog’s design to its content, it’s the driving force to earning a slew of devoted followers. However, what if that image we see isn’t really you? What if you’re raving about crazy expensive designer shoes you’re not digging very much just because it’s ‘of the moment’ or making outfit posts that mirror other top tier bloggers in efforts to match their popularity? I have some disturbing news for you, you won’t go very far.
Sometimes we get so caught up trying to “keep with the Jones'” that we lose our own voice in the process for the sake of notoriety. Sure, having thousands of adoring readers and 10 times that amount of hits a day is enticing, but it won’t happen if you’re busy trying to be someone you aren’t. It is counterproductive, kills your creativity, and readers can see right through the fallacy. In fact, it’s actually quite disrespectful of you to think that they are too dumb to catch on – and we don’t want that right? I hope not.
I used to have feelings of self-doubt; that the blogosphere wouldn’t take me seriously if I began speaking on the topics that I am truly passionate about. Growing up I was the elephant in the room and I darn sure wasn’t going to allow that to happen to me in the field I wish to pursue—no way! I racked up on fashion glossies and ate up every bit celeb gossip religiously to keep up with the latest happenings. As a result I blogged about ridiculously pricey clothes and an elusive lifestyle I wasn’t actually living. It earned me followers and invites to showrooms but eventually I lost my sense of self and joy in blogging. Reality set in, I stopped writing, and my readership tanked. By then I wanted to give up but I couldn’t because fashion is big part of my existence. I deleted the blog, did some soul searching, and asked myself ‘What do I really care about?’ Eventually, I began writing solely about fashion that I liked: an unconventional mix of street, contemporary, and luxury style influenced by my personal experiences. Since then I’ve gotten people commenting on my blog, more likes on my facebook page, and feedback from my peers! I am also more confident in my work.
Take a moment to think about who you really are and what you like. Maybe you prefer streetwear over high-end fashion or can relate to plus-sized models over thinner ones. Is there a particular subject you enjoy writing about but you’re afraid that no one will care? Write about it anyway! (As long as it relates to your blog, of course). Whatever the case may be, let it reflect on your blog. After all, we are the best representations of ourselves, why not let it shine? In the end you will find blogging more enjoyable and before you know it, like minded individuals will follow. All in all embrace the true you because authenticity reigns supreme.