Anna Dello Russo is the guardian of fashion — or so she says in her new promotional music video for her accessory line collaboration with H&M. The very glam video has been recently getting a lot of hype, as it should — I mean, could you picture any other Vogue editor dancing, posing, and talk-singing a la Countess LuAnn deLesseps?
Even better, the video features Dello Russo decked out in a tight black dress (which she revealed she had bought at a sex shop) and her bling. And though it's a bit difficult to understand what she is saying with her heavily Italian-accented English layered over a nightclub-y beat, she gives out gems of advice such as, “Wear your coat as dress!” and “Fashion is always uncomfortable.”
To introduce the line, the street style fixture hosted an afternoon Fashion Week fete for bloggers at the Eloise room at The Plaza Hotel in New York City yesterday. With miniature chairs, pink walls, and macaroons, the Japanese Vogue editor traipsed around the room chatting with her friends and fellow fashion bloggers, which included Rumi Neely, Susie Bubble, Bryanboy, Garance Dore, Derek Blasberg, and Geri Hirsch, in typical Dello Russo style.
The line features jewelry, sunglasses, shoes, suitcases, and bags with a whole lot of gold and turquoise, which she describes as, “a dash of fairy tale magic, or Alice's white rabbit – a door to a new dimension.”
And it's for a good cause! According to a press release, a portion of her commission will be donated to the Japanese branch of the International Red Cross.
Anna Dello Russo and Garance Dore shooting video together.
Bryanboy posing as Anna Dello Russo in her H&M line jewelry and hat.
See the video here for yourself: