Overheard at NYFW: The Blogger/Editor Balance

Over at Milk Studios this morning, we filed into the Peter Som venue early enough to nab a spot in the photographer's pit and watch the room fill and swirl and buzz as editors, buyers, bloggers, actresses, socialites, photographers, and models filed in, mingled, posed and took their spots for the show.

It's been our experience that the crowd at Milk Studios is generally less blogger-heavy than the shows at Lincoln Center. Many of the designers that show there are a bit more under the radar, and have less mass-market appeal than NYFW favorites (and blogger beloved shows) like Rebecca Minkoff, Tory Burch, or Diane Von Furstenburg.

We found it interesting that one portion of the front row went in this order: Natalie Joos, Bryan Yambao, Leandra Medine, Olivia Palermo and Kelly Framel. All in a row, and all technically bloggers.

After the show we tracked down a few attendees to get their thoughts on the mix of bloggers and editors they've seen at the shows so far this season.

Jane Keltner DeValle, Senior Fashion News Director at Teen Vogue, said she liked the mix of buyers, retailers and bloggers that she saw this season. “I think it's great,” she said.

Bryan Yambao of Bryanboy, enjoys the mix too, but finds that it varies from show to show. “At Peter Som I sat between Natalie Joos who's a casting agent, and Leandra,” he said, “and at another show I was next to Cathy Horyn (of The New York Times).” Bryan noted that bigger, mass-market shows like BCBGMAXAZRIA (which he and we both attended on Thursday) tend to be very blogger-heavy. “There was a whole row of bloggers in front,” he said. (We noticed.)

On her way into Chelsea Market across the street, we chatted with Australian beauty and FELLT network blogger Jessica Stein of Tuula Vintage about her take on the show, too.

She'll attend a variety of shows, from the ones she can't afford (Helmut Lang) to the ones she can (BCBGMAXAZRIA, Rebecca Minkoff). She likes to mix it up but always goes to shows that appeal to her taste, whether they are accessible to her or her readers in reality.

Have you been following along on social media with your favorite bloggers and editors who are attending NYFW? Are you attending shows? Share your thoughts and observations in the comments!

[Photo credits: Taylor Davies and Amanda Boyce]

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