Technology and Fashion collaborations are nothing new. Often times however, when they meet there are floral patterns involved. Not so this collaboration for MADE Fashion Week, Cushnie Et Ochs and HTC partnered to create the special edition HTC One X based off of the Spring 2013 collection. I was invited to moderate a Q&A session with them at the Mandarin Oriental, where I spoke with Carlie Cushnie and Michelle Ochs. Cushnie Et Ochs typically focuses on sleek lines, black-and-white color palette and effortless chic, and in their present collection combines elements of traditional Filipino dress and minimalism “The collection explores the unique traditional dress and surf culture of Michelle’s Filipino heritage, drawing upon the country’s sharp architectural shapes and casual draped beachwear.” When collaborating with HTC, they wanted to created something that reflected their design sensibility, but also loved the idea of creating something unisex, as you know, guys use mobile phones too.
HTC gave us one of the phones to check out, as a iPhone user, it was great to be able to test out the much rumored high quality of HTC's camera. I took it out and tested with a few snaps, and was really impressed by the crispness and vivid colors. Here are a few that I took, with no filter or editing:
The video features were great quality, but I had some issues with the orientation (sometimes filming in landscape and it saving in portrait). But generally speaking, it was good quality on the video, and I particularly liked how you can take a still from the video with the press of a button. Great for collecting screenshots.
If you've been on iPhone for a while and are looking for some new bells and whistles, it might be good to check out Android phones. One of the things that kept me on the iPhone for so long were the apps. I've literally had nightmares of being at an event (the Oscars) and not having Instagram on my phone. Nowadays, Instagram is on Android, along with pretty much every other app I use on iPhone.
Photos by Michelle Murphy, Style.com and myself.