While Pinterest has taken the internet by storm, it still hasn't quite figured out how to make the big bucks. There are two major ways they can do this: Either by making a commission from products bought through the site, or off of separate advertisement campaigns.
But while Pinterest is still trying to make a decision, their pinners have taken monetizing the platform into their own hands — FastCompany recently cited Satsuki Shibuya, a designer with a million plus Pinterest followers, who gets paid between $150 to $1,200 to pin an image for a brand.
Though she doesn't give reveal which brands she's working for, she does say this: “It’s a smart move. They’re already putting ads in magazines and there are 10 times as many people looking at Pinterest.”
This might seem like a great monetization strategy, however when your “sponsored” pins look exactly like your regular pins (there's no indication that differentiates advertisements), is this ethical?
On the flip side, is it all that different from tweeting a sponsored hashtag, since most don't write the word “sponsored” in the tweet?
Should Pinterest regulate sponsored pinning? Or if you have a disclosure on your blog, is that enough?
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