As social media makes more advancements (and plays a larger role in our daily lives), the way we as a society use it is bound to evolve. Take the current predicament of Facebook: Once at the forefront of innovation in social media, the digital platform is now losing it's most devoted users in droves, according to a recent report published on Business Insider.
Apparently young people are not deeming Facebook worthy of their time anymore, and instead choose to share their personal lives through other platforms — the most competitive being Instagram. Young people tend to be a leading indicator of what a mass market of consumers will do in the future, making this transition an ominous forecast for Facebook.
Social Media vs Blog Content
While it's been said over and over again that social media platforms are essential to promoting a blog's content, it seems that as we are bombarded with more possible platforms to share on, more time is spent updating each channel — whether it be Twitter, Instagram, Facebook, Pinterest, Tumblr, Google+, so on and so forth. For some bloggers, this begins to take away from time spent on the actual content posted.
As the report above shows, it may be possible that some of these social media platforms that are popular today may dissolve in the future — so the question arises: Is it worth spending more time on social media than on your actual content?
It's a tricky question to answer. On the one hand, your blog's content should be at forefront of your concerns, since without quality content you would have nothing to promote on social media in the first place. On the other hand, many bloggers have adopted their social media as a way to maintain their blog's personality and voice 0n a daily basis. Both can be deemed incredibly important.
What it may come down to, however, is testing out which social media platforms work best for you and your blog and amplifying your presence there — rather than “dipping your toe” into a slew of them at once. For instance, if your readers (and you) really respond to Pinterest and it helps boost your traffic, but Twitter doesn't translate your “voice” well, than it may be a better just to focus on what works, rather than trying to force what doesn't.
Furthermore, the other thing to remember is to not be close minded about certain platforms. For example, maybe it's time you tried out Google+ or Tumblr? You can't know what will resonate with your audience unless you try it.
What do you think about the time you invest in social media versus your blog's content? Do you have trouble balancing it all? What is more valuable for you?
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