The Newstand Goes Social: Rating Your Favorite Magazines Social Networks

digital fashion magazine


The newsstands compete for your attention with their flashy headlines and cover stars (oh hey, Britney) but what about their social networks? After finally finding and building a readership and community online, these publications  are actively working to create and share content in order to gain more online readers but not all these magazines do social the same.

How do these publications compare to each other in Twitter, Facebook, Pinterest, Instagram and Google +?

And, further more, what kind of content are these publications creating/sharing on social? Go ahead and give our slideshow a click run-through to see what the social rating of your favorite magazines.




We also ran these Twitter accounts through a fake Twitter checker and the magazine with the lowest amount of fake followers was Seventeen with only 5% and Lucky coming in second with 6%. The magazine with the highest amount of fake Twitter followers was Elle with 29%.

To see the complete breakdown of followers, see the stats below (stats are from 9/27/2012, 9am EST).




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7 Responses

  1. Ashe @ Ash in Fashion

    I was super, super surprised to see Harpers have such an incredible lead in Pinterest– undoubtedly I would have expected the youth-oriented magazines (Lucky, Seventeen, Teen Vogue) to be leading the way in the social media race!

  2. Sabina

    I agree with Ashe. I would have thought Seventeen would have had more in terms of a social media following as well.

    Well on this topic, Lucky has recently done more to work with bloggers which will ultimately do more for its social media presence. It just started a community page on its website where bloggers are invited to submit blog posts. I’ve already had four of mine published. The reason this should boost their social media presence is because contributing bloggers are encouraged to tweet and Facebook link their posts. (So it’s actually a pretty clever and organic way to grow one’s following.)

  3. Corleen

    Interesting. The other magazine I follow on Twitter is Women’s Wear Daily. They have 2.1 million followers, but I have to admit I find it obnoxious that most of their posts direct me to a very small article with a hard push to subscribe.

    While Lucky has significantly less followers, I find the links going back to their website a better experience and I find them more engaging overall.

  4. Emily Ulrich

    I love seeing the compared analytics. I don’t pay too much attention to brands over Facebook–more a Twitter, Instagram, and Pinterest girl–but I’m surprised how minimally Vogue takes advantage of widespread social media. Compared to the others, they really seem attached to a specific space of networking.